30 episodes

A podcast for the Association for Accounting Marketing.

AAM's AAMplify! podcast series is full of short, single topic discussions to help give you the information you need in a format that you can easily digest. AAMplify! will be updated monthly with topics ranging from Strategy and Management to Digital Marketing to Business Development.

AAMplify! Association for Accounting Marketing

    • Education

A podcast for the Association for Accounting Marketing.

AAM's AAMplify! podcast series is full of short, single topic discussions to help give you the information you need in a format that you can easily digest. AAMplify! will be updated monthly with topics ranging from Strategy and Management to Digital Marketing to Business Development.

    Accounting Firm's Stance on GDPR

    Accounting Firm's Stance on GDPR

    On this episode of the Association for Accounting Marketing's podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

    • 9 min
    Evolving Roles as Marketers

    Evolving Roles as Marketers

    Samantha Nystrom, content & digital marketing manager, and Eric Majchrzak, shareholder and chief strategy officer at Beach Flesichman talk about the evolving roles those of us in the accounting marketing profession are facing. CPA marketing and, in general, marketing accounting services continues to change, which makes marketing management more complicated.

    • 22 min
    SEO – Next Level Techniques and Tactics

    SEO – Next Level Techniques and Tactics

    Samantha Dittloff, Marketing Director at Chortek and Stephen Stanczak, Principal at Ondyr Marketing discuss SEO and next level techniques and tactics to apply to your firm's efforts.

    • 23 min
    2019 Accounting Marketing Budget Study

    2019 Accounting Marketing Budget Study

    Lauren Clemmer, executive director of the Association for Accounting Marketing, and Lee Frederiksen, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study, which is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether theirCPA firm's existing marketing strategy is effective.

    • 14 min
    Culture Shock – Non-Accounting Firm Acquisitions

    Culture Shock – Non-Accounting Firm Acquisitions

    In this episode of AAMplify, interviewer Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting accounting industry and ways to ease culture shock from non-accounting firms.

    • 25 min
    Advisory Services for Accounting Survival

    Advisory Services for Accounting Survival

    This really is a great episode for both accounting firm marketers and accounting firm business developers interested in how to move forward in the accounting industry with advisory services.

    Katie Tolin of CPA Growth Guides interviews Nick Norton, Partner at Peterson Sullivan LLP. Katie and Nick talk about advisory services and survival in the accounting accounting industry.

    • 21 min

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