34 episodes

A podcast for the Association for Accounting Marketing.

AAM's AAMplify! podcast series is full of short, single topic discussions to help give you the information you need in a format that you can easily digest. AAMplify! will be updated monthly with topics ranging from Strategy and Management to Digital Marketing to Business Development.

AAMplify‪!‬ Association for Accounting Marketing

    • Education

A podcast for the Association for Accounting Marketing.

AAM's AAMplify! podcast series is full of short, single topic discussions to help give you the information you need in a format that you can easily digest. AAMplify! will be updated monthly with topics ranging from Strategy and Management to Digital Marketing to Business Development.

    Hinge Marketing Survey

    Hinge Marketing Survey

    In this episode of AAMplify, interviewer Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors discusses the AAM Marketing Budget Benchmark Study with guests Lee Frederiksen, Ph.D., Managing Partner, Hinge, Becca Johns, Director of Practice Growth with Rea & Associates, and Korby Boswell, Senior Marketing & Growth Specialist, Adams Brown.

    • 30 min
    Career Success For All: How To Promote Career Growth For All Rising Stars

    Career Success For All: How To Promote Career Growth For All Rising Stars

    How To Promote Career Growth For All Rising Stars

    Guests: Cheryl Foster, Director of Practice Growth, Brown Smith Wallace AND Siri Svay, Practice Growth Specialist, PKF Texas

    Host: Host: Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors

    • 27 min
    How to Uncover Your ‘And’

    How to Uncover Your ‘And’

    AAMplify's host, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors interview's guest John Garrett, Author and Thought Provoker.

    • 26 min
    How To Turn Marketing Activities Into Leads

    How To Turn Marketing Activities Into Leads

    AAMplify's host, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors interview's guests Ed Warren, Business Development Director, Dinamis and Gary Braun, Partner, Pivotal Advisors.

    • 28 min
    Where do U.S. Accounting Firms Stand with GDPR Compliance, CCPA Compliance

    Where do U.S. Accounting Firms Stand with GDPR Compliance, CCPA Compliance

    On this episode of the Association for Accounting Marketing's podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

    • 9 min
    Evolving Roles as Marketers

    Evolving Roles as Marketers

    Samantha Nystrom, content & digital marketing manager, and Eric Majchrzak, shareholder and chief strategy officer at Beach Flesichman talk about the evolving roles those of us in the accounting marketing profession are facing. CPA marketing and, in general, marketing accounting services continues to change, which makes marketing management more complicated.

    • 22 min

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