Built To Grow Fitness Business Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with.
It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what.
But what if work-life balance isn't the goal we should be chasing? What if there’s a way to integrate your work into your daily life and achieve synergy between your business and personal life instead of trying to balance them?
This approach could significantly reduce the stress and guilt of checking emails or taking work calls during personal time.
But to truly achieve work-life synergy, and not just sit next to your family working while they're having fun, it's essential to do a few things:
build effective systemsempower your team to make decisionsmaintain momentum to ensure your business runs smoothly without your constant oversightIn this week’s episode, Tim and Randy will show you how to stop feeling guilty, achieve freedom, and start enjoying life as a business owner.
Join them!
Key Takeaways:
Intro (00:00)Discussing guilt when trying to disconnect (01:36)Work-life synergy concept (03:34)Effective systems and delegation (08:04)Importance of business momentum (10:27)Empowering teams and decision-making (13:08)Feeling of freedom when systems work (18:13)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places.
So, what makes people leave one gym and stick with another?
Considering today's inflation and rising living costs, it’s easy to guess that people cut their gym memberships to save money. But it’s not always about the budget. The real issue often lies in the experience and the perceived value for the money spent.
Often, gym-goers start out motivated and ready to hit their fitness goals, but if they feel like just another face in the crowd, they’ll probably leave soon. Generic group classes might satisfy casual exercisers, but those looking for real results might find them lacking because there’s not much personal attention.
On the other hand, gyms that offer more tailored services, like semi-private training, really make members feel valued and understood, helping them stick around longer. Also, offering a combination of personalized training, accountability, and nutrition can be a good reason to stay, even when times are tough.
This is just a sneak peek at what Tim and Randy will be discussing in this week’s episode. Join them and find out more about why many clients leave gyms and how you can boost retention.
Tune in now!
Key Takeaways:
Intro (00:00)Client retention and reasons for leaving (01:36)Importance of perceived value (08:06) The power of customized workouts (11:52) Transition from large group to semi-private training (13:07) Technology in training - Semi Private Pro software (17:41)Gradual reduction of equipment (22:22) Recap (24:18)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.
This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." 
Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.
On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.
That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings. 
This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.
If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.
Let’s dive in!
Key Takeaways:
Intro (00:00)How to win an InBody 380 (01:03)Terminology impact on pricing (01:47)Customized vs. standardized workouts (04:30)Pricing differences between training types (10:47)Selling a gym with proper systems in place (15:52)Additional Resources:
- Win an InBody 380 body composition scanner 
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. 
But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years).
Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly chase the next sale and it feels like trying to fill a bucket with a hole in the bottom. 
This is why Tim and Randy are recommending focusing on building monthly recurring revenue. 
It offers a solid foundation and stability for your gym business, and also shows that you believe in the value your gym provides. And the people who appreciate good value are more likely to become your loyal clients, which means a more predictable cash flow. 
So, would you rather get immediate cash from a bunch of new clients or have a gym full of members who have been part of your gym's family for years? Seems like a no brainer.
Want to learn more about long-term benefits of recurring revenue over the quick gains from paid-in-full sales? 
Tune in for this week's episode!
Key Takeaways:
Intro (00:00)Announcement of partnership with InBody (00:51)Recurring revenue vs. paid-in-full payments (03:08)Focusing on client retention (06:58)The benefits of semi-private training (12:29)Consistency in service delivery (18:25)Success stories from coaching (19:15)Additional Resources:
- Win an InBody 380 body composition scanner!
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
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If you haven't already, please rate and review the podcast on Apple Podcasts!

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.
Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services. 
Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on the market. By following their lead and adopting similar strategies, gym owners can create premium services for their own clients.
For example, gyms can use biometric data to show the full benefits of their programs - not just weight loss, but also things like heart rate and sleep quality. They can also start cooperating with medical professionals and offer services like hormone replacement therapy and blood panels.
Having in mind that more and more people, especially younger ones, don’t trust traditional medicine, gyms have a great chance to fill in the gap and become more involved in their clients' overall health. We just need to think creatively about adding value and offering comprehensive health solutions to justify higher membership fees.
So, if you want to improve your gym's offerings and meet the growing demand on the market, tune in to this episode. Tim and Randy will show you how to transform your fitness business with premium programs. 
Let's dive in!
Key Takeaways:
Intro (00:00)Equinox's $40,000 membership (00:54)Holistic health approach (01:57)Importance of biometric data (03:09)Potential gym partnerships (06:06)Market skepticism towards doctors (08:20)Comprehensive health programs (12:12)Integrating medical services (13:36)Premium membership strategies (17:58)Additional Resources:
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- An app designed for semi-private training - Semi Private Pro
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level.
If you join them, you’ll learn about the Growth Summit, its history, and how it evolved from a small meeting in 2019 to a major event in the fitness industry, offering workshops, keynote speeches, and networking opportunities.
The Growth Summit is scheduled for September 5-7 at the Swissotel in Chicago. It is designed to provide gym owners with strategic, actionable insights from successful peers and industry leaders.
Those who decide to join will gain practical knowledge that can be immediately implemented in their businesses because it will cover various topics, including gym profitability, staff training, future industry trends, investment strategies, and many more.
This is truly a chance to transform your gym business because you’ll learn what the best gyms in the world are doing and how to replicate their success. Register now to secure your spot at the Growth Summit Chicago and take advantage of the early bird pricing.
For additional info, lineup, keynote speakers, and more, tune in to this week's episode, as Tim and Randy explain all the event details and the benefits of attending.
Get your tickets today!
Key Takeaways:
Intro (00:00)Background of the Growth Summit (00:52)Event details: September 5-7 at the Swissotel, Chicago (03:19)Pre-conference workshop details and schedule (04:51)Speakers overview (09:09)Panel discussion with successful gym owners (23:06)Keynote speakers (29:31)Sharing successful gym strategies in small groups (34:19)Summary and registration details (36:30)Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle 
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!