103 episodes

Hey, I'm Caleb Wojcik, a solopreneur building multiple businesses through video content creation, physical products, serving clients on retainer, and more. If you're a video content creator or creative entrepreneur, follow along as I share what I've learned running my one person business for 10+ years. Each week I'll share how I am using content, email marketing, digital courses, and social media to grow my online business to $500,000 in annual revenue. Watch the video version at YouTube.com/calebwojcik.

Couch to $500K Caleb Wojcik

    • Business

Hey, I'm Caleb Wojcik, a solopreneur building multiple businesses through video content creation, physical products, serving clients on retainer, and more. If you're a video content creator or creative entrepreneur, follow along as I share what I've learned running my one person business for 10+ years. Each week I'll share how I am using content, email marketing, digital courses, and social media to grow my online business to $500,000 in annual revenue. Watch the video version at YouTube.com/calebwojcik.

    Finding Clarity After Burnout: My 9 Year Entrepreneurial Story

    Finding Clarity After Burnout: My 9 Year Entrepreneurial Story

    #103 - In this episode, I share my story of burning out after achieving significant milestones, including building a family with three kids, paying off debt, and running successful businesses. I discuss the challenges I faced, including a major client fallout and personal setbacks, and how therapy helped me gain clarity and move forward. I hope this episode encourages you if you’re currently stuck in a velvet rut like I was.

    • 19 min
    What to Expect from Couch to $500K

    What to Expect from Couch to $500K

    #102 - The podcast is back! Welcome to the new iteration of my podcast: Couch to $500K. This will be my outlet for documenting my journey as an entrepreneur and place I can have conversations with other creators.

    • 11 min
    2020 Annual Review

    2020 Annual Review

    #101 - This is my 2020 annual review (2 months late) in all of its full detailed glory. These reviews are mainly for me, but I hope you learn something from me sharing my work along the way.

    • 1 hr 32 min
    What should I make next? (An Open Conversation with My Wife)

    What should I make next? (An Open Conversation with My Wife)

    #100 - Have you ever reached big milestone that shifts you to be more introspective?

    I'm talking something big like turning an age that ends in zero, getting out of debt, or having a child.

    This is what happened to me when it came to planning and recording episode 100 of my podcast.

    Not only did I start to question what episode 100 should be, but also what content I even want to be making.

    I've stopped and started my podcast up again multiple times since recording episode 1 back in 2014. I've done plenty of interviews with video creators and taught a bunch of what I've learned running my video business the last 6 years.

    I tend to focus most of my YouTube videos on specific pieces of video or photo gear because that is what I think will get me more views, which leads to audience growth, more affiliate income, and more course sales. And for the podcast I feature other creators to share what is possible to accomplish with online video, but also to potentially reach some of their audience as well.

    I already run two profitable businesses, the first making videos for clients and the second being SwitchPod, and each equate to a full-time job themselves a lot of the time. This means the hopes, dreams, and plans for my free content and paid courses business always ends up being a third wheel.

    And what I earn from it is also the least of my 3 income streams, so it gets the least amount of attention.

    So why am I putting so much pressure on myself to make it "the thing" or compare myself to other creators online?

    In this podcast episode I discuss this and more with my wife Jen.

    We talk about what's next for me online, what kind of videos, podcasts, etc. I should be making, discuss my website redesign, and share an open and honest look at what it is like to be a creator online balancing multiple businesses, passions, and goals.

    • 37 min
    Choosing the Perfect Camera for You (At Any Budget)

    Choosing the Perfect Camera for You (At Any Budget)

    #99 - In this podcast episode I chat with Greg Farnum all about cameras and which ones we’d buy. We talk through what features really matter when choosing a camera, what accessories we’d recommend beyond just the camera body or lens, and finish by discussing what we’d buy with a $500, $1,000, $2,500, or $10,000 budget.

    • 58 min
    Better Lighting for Your Videos On Any Budget

    Better Lighting for Your Videos On Any Budget

    #98 - In this podcast episode I chat with Tommy Callaway about how to improve lighting in your videos. We discuss common mistakes people make with lighting, what can you do to improve your lighting setup for under $100, what you should pay attention to when considering what light to purchase, and what lighting gear we would recommend at low-end, mid-range, and professional level budgets.

    • 58 min

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