Culture Shock – Non-Accounting Firm Acquisitions Amplify

In this episode of AAMplify, interviewer Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting accounting industry and ways to ease culture shock from non-accounting firms.
This really is a great episode for both accounting firm marketers and accounting firm business developers that are going through or may be going through an acquisition of a non-accounting firm into their firm.