Felix the Cook — Small Biz Stories, Episode 14 Small Biz Stories

When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved.
Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons.
How can your business do the same? Listen as Barbara shares her best secrets for attracting and delighting clients.
Find us on Stitcher
You can also read the transcript below:
Small Biz Stories is brought to you by Constant Contact. Constant Contact is committed to helping small businesses and nonprofits connect to new and existing customers with email marketing. You can be a marketer, all it takes is Constant Contact. Find out more at ConstantContact.com.
Barbara: I’ve spent plenty of time working in offices thinking, “How can I get out of here?” I am not a paper person. I don’t care what industry it’s in, I cannot stand sitting behind a desk.
So with cookies, I just love being the boss and being the creative person. I get physically ill if I cannot create something.
Dave: Meet Barbara Felix, owner of Felix the Cook. Like so many businesses owners, Barbara became her own boss to avoid a boring, cookie-cutter career. Starting a business of her own, Barbara has the freedom to spend her days as she likes — which in her case means delighting customers with custom-made sugar cookies.
If you’ve ever wondered if you have what it takes to start a business — or if you’ve already started and you’re wondering how to take things to the next level, listen up. Today, Barbara shares her secrets for how a one-woman operation can use customer relationships to land big-name clients like Google Ventures, UPS, and The Four Seasons.

More than fifty percent of small businesses fail within the first five years. These are the stories of those who beat the odds. My name is Dave Charest and I’ll be your host as we share the stories of some of the bravest people you’ll ever meet, small business owners. You’ll hear how they got started, their biggest challenges, and their dreams for the future.
Dave: Many small businesses start with a combination of passion and necessity. When Barbara started her business over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Listen as she describes her early attempts at finding the right fit and how an early mentor helped point her in the right direction.
Barbara: Well, my dad was a cook. My dad always cooked at home. And I loved to play in the kitchen. I loved making things and my mother let me do whatever I want with butter, sugar and flour. So I have absolutely no fear of sweet stuff.
And I grew up, got married, got divorced and decided I needed a career because I’ve been to high school, of course, but not much college. So there I was, a single mother with two children looking for something to do and I thought well, maybe I can take a cooking class and instead I decided to take the full program at the California Culinary Academy and do 16 months and come out as a chef.
So I worked at a really fine restaurant for a couple years and then found it was just too difficult as a single mother to keep the hours of a kitchen, which were pretty brutal, and mind my kids. So I quit that and got into private chefing after a stint of making desserts for restaurants. There were a couple of small restaurants I worked for that didn’t have the time or the space to do their own pastry.