12 min
Gaurav Munjal wants to save Unacademy by doing what he once ‘hated’ Daybreak
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- Business News
When Gaurav Munjal started Unacademy, the edtech unicorn, he hated the offline coaching business. Edtech companies have tried to stay away from offline because of a number of reasons like low profit margins and huge capital.
But with the edtech downturn, Gaurav Munjal, finally admitted to the press that he’d been wrong and had overestimated the online business. This came at a time when Unacademy's online business was free falling. So the edtech shifted focus to its offline coaching network which now makes up 50% of its business. From celeb endorsements to massive discounts on its fee, the edtech is doing everything it can to counter its rivals like Allen and Aakash Institute.
Unacademy is changing its very DNA but experts are raising questions about the long-term sustainability of the business.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
When Gaurav Munjal started Unacademy, the edtech unicorn, he hated the offline coaching business. Edtech companies have tried to stay away from offline because of a number of reasons like low profit margins and huge capital.
But with the edtech downturn, Gaurav Munjal, finally admitted to the press that he’d been wrong and had overestimated the online business. This came at a time when Unacademy's online business was free falling. So the edtech shifted focus to its offline coaching network which now makes up 50% of its business. From celeb endorsements to massive discounts on its fee, the edtech is doing everything it can to counter its rivals like Allen and Aakash Institute.
Unacademy is changing its very DNA but experts are raising questions about the long-term sustainability of the business.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
12 min