Little Gym, Big Heart with Devin Gage Devin Gage

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to
build his gym, Gage Strength Training, into a staple in the local community! Plus... how you can do it
too! Today we are breaking down all the little things that don’t scale... but make all the difference.
Get ready to engage in today’s episode
Video: https://youtu.be/9yEE_Uj7_bY
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Check us out on YouTube: / @littlegymbigheart
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Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to
go from cringey, awkward, and terrible on camera, to being the face of the video platform for one of
the largest fitness companies in the world. (how he did it may shock you!)
Get ready to engage in today’s episode!

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down three things to make
your fitness business FIREPROOF and last longer in the industry...
Get ready to engage in today’s episode!
GET YOUR FREE AFTER ACTION REVIEW REPORT....
www.littlegymbigheart.com
Check us out on Instagram: / littlegym_bigheart
Check us out on Spotify: https://open.spotify.com/show/301uFrv...
Check us out on YouTube: / @littlegymbigheart
Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...
BOOK A CALL WITH DEVIN http://www.littlegymbigheart.com

“What's really important about this is that you write the emails because if you trust  somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and cash and you get to tap into their customer list as a result.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage outlines three unique joint venture strategies that have successfully generated thousands of contacts and hundreds of clients. These methods hinge on creativity, mutual value exchange, and strategic positioning to enhance business growth and network expansion.

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Timestamps: 
(00:29) -  Tactic #1: Leveraging Local Business Giveaways
(03:12) -  Tactic #2: Crafting Creative Sponsorship Proposals
(05:21) - Tactic #3: Maximizing Physical and Digital Real Estate
(07:06) - Concluding Insights: Positioning for Success

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“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele. 
Get ready to engage in today’s episode!
Timestamps: 
(00:41) - Understanding Joint Venture Marketing
(00:58) -  Identifying Your Value as a Fitness Professional
(02:17) - Exploring Areas of Value You Can Offer
(03:18) - Leveraging Your Email List and Influence
(05:35) -  Creating Value Through Services and Partnerships
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“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here.
But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and I would buy the thousand-dollar iPhone and go about the rest of my life.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares strategies on how to apply pricing psychology to avoid price pushback and ensure products are perceived as valuable by clients. It begins with an anecdote to illustrate that the perception of savings is relative, not absolute. Devin introduces tactics such as using precise price points instead of round numbers, limiting options to enhance the perceived value, minimizing the visual footprint of prices, and utilizing price anchoring to adjust customers' price perception. 
Get ready to engage in today’s episode!
Timestamps: 
(00:26) -  The Emotional Logic of Pricing
(00:37) - Illustrating Pricing Psychology with Real-Life Scenarios
(02:16) - Tactic 1: Precision in Pricing
(04:25) - Tactic 2: Simplifying Choices to Boost Sales
(06:24) - Tactic 3: The Visual Impact of Price Presentation
(08:43) - Tactic 4: The Power of Price Anchoring
(13:49) - Applying Pricing Psychology for Effective Sales
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