21 episodes
Photo Goals with Lori Pickens | Photography Business Podcast Lori Pickens
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- Business
Whether you are looking to take your business to the next level, you're wanting to grow as an artist, or you’re just a busy mom photographer needing to make more time in her day - you are in the right place. Here, we will take an honest look at how to turn the creative chaos into a streamlined process to help support you as a photographer and even grow your business.I'm Lori! A Click Community Mentor, Click Pro Elite, and Family, Senior and Portrait Photographer from Parkersburg, WV with over 13 years in the trade. I'm also a mom of 3, I love Film Photography, Video, and Jesus, and I am a total database geek through and through.I know how much time, effort, and heart is put into growing your photography business and skill. I'm here to share with you easy and actionable strategies and processes, along with tools, tips, and tricks and must-have resources that have helped me grow as a photographer and scale my business. I'm also sharing my secrets on how to create more time so you can focus on the important things in life - for me, it is being a mom to my kiddos.In my opinion, the keys to success are meant to share - not to be kept a secret! So grab your coffee (or your favorite drink), get comfy, and let me help you reach your photography goals!
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20. Solopreneur to Scaled Success: Knowing When (and How) to Grow Your Team
In today's episode, Lori discusses recognizing the right time to expand and how to navigate the process of outsourcing and hiring, including finding the right fit for virtual assistants, editors, and other roles to alleviate workload and improve efficiency. Topics covered include identifying signs of needing help, such as overbooking, quality slipping, and burnout, as well as practical steps for outsourcing tasks like social media management, bookkeeping, and website maintenance. Lori shares ...
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19. Demystifying Domain Authority: Your SEO Powerhouse
Today, Lori is diving into the world of SEO – specifically, a concept called domain authority (DA). Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care? There’s no magic bullet, but Lori shares some key strategies in today's episode!Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.comIG: @loripickens
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18. Maximize Your Spring Season: Q2 Planning Guide For Photographers
Today's episode is all about maximizing your spring season as a busy photographer! It helps me keep a big-picture focus on not only what’s urgent, but what matters. And the time spent on this reflection is always time well spent. (Specifically, it helps me celebrate my wins and feel gratitude for the impact I’ve made. But it forces me to prioritize what’s on my plate so I don’t overbook myself.) I know it's going to help you, too!Be sure to follow this podcast to be notified when new episodes...
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17. Time Audit for Creative Businesses
In today's episode, we dive deep into the practice of conducting a time audit and its undeniable benefits for creative entrepreneurs. We explore the nuances of how to take charge of our most precious asset - time - and offer tangible strategies to go from feeling scattered to streamlined. By tracking and adjusting how we allocate our time, we pinpoint time wasters, boost productivity, regain control of our schedules, and strive for that ever-elusive work-life balance. I share personal anecdot...
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16. 3 Common Branding Mistakes Photographers Often Make (and How to Fix Them!)
In today's episode, we're going to talk about three common branding mistakes that photographers often make and how you can fix them - or avoid them in the first place. Your brand is more than just a fancy logo or a sleek website. It's the essence of who you are as a photographer, the experience you offer, and the emotions you evoke in your clients.Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www....
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15. Tiny Tweaks, Big Impact: Tips from Atomic Habits
In today's episode, Lori explores how Atomic Habits can help you break down those goals into manageable habits and transform your photography business. Lori talks about merging two powerful forces: the art of photography and the science of habit formation with tips from the bestselling book, Atomic Habits by James Clear. Be sure to follow this podcast to be notified when new episodes are available and leave a rating and review! Connect with Lori: Website: www.loripickens.comIG: @lo...
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