Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation" Latest articles from Medical Marketing and Media Podcasts
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MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.
MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.
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