REI 360 REI 360

Jason's guest is Glenn Younes of Corner Unit Media, a local expert in social media engineering. They go over the five most important social media platforms for small businesses - Facebook, Twitter, Instagram, LinkedIn, and Google+ - which run the gamut from vital to sexy to more business focused. Glenn suggests determining who your target audience is to make sure your company is visible on the proper channels. Watch to learn more about each one.

Do you know how to find dream clients? The way to find them is to identify exactly who they are. Once you've done that, you must tailor your branding and marketing especially to them. After you've acquired them, you should adjust your service and process to their needs. Chris and Jason delve into this topic with more info on each of these steps and a bonus idea that will be very helpful.

Self-directed accounts allow you to be your own fund manager and underwriter to decide how your money is deployed. Chris and Jason give some tips on doing your homework in regards to choosing the right investment deals for you. They explain that the deals with the highest return aren't necessarily the safest, and give a bunch of different ideas that might work for you. They also warn to watch out for some of the IRS rules about self-directed accounts which can end up costing you a lot of money if you aren't aware of them. Watch to learn more about this fantastic option for your money.

Just because most clients don't need more than one home doesn't mean that you can't use your relationships with former clients to build your client base. By generating traffic, getting people in the front door, and following up, you can convert people into clients who will then refer their family, friends, and colleagues to you. Use this formula and you will create a lifetime client funnel.

Chris and Jason answer audience questions that have been chosen by our producer and they have not seen or heard yet. For this episode, the questions chosen relate to branding, logos, and websites. We love audience questions and want to know what yours is - it could be featured on the show! Please comment with questions on any topic related to real estate investing, business, marketing, finances, or anything else you've heard Chris and Jason discuss.

Chris and Jason discuss the very interesting topic of epiphanies. They share some of their own aha moments, along with anecdotes about friends and clients. They also agree that awareness is the key to realizing these moments and that if you don't get it, you don't get it. What was one of your aha moments?