Springboard Podcast - So Exactly What Is Marketing Anyway Springboard Podcast: Succeed In Business

So exactly what is marketing anyway?

Shownotes:

Mention marketing and most people think advertising.

Business Dictionary – “the process through which goods and services move from concept to customer”

American Marketing Association – “a premier component of business management”, “the process of creating, communicating, delivering and exchanging offerings that have value for customers”

Peter Drucker, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

- The customer journey
- The big problem
- The opportunity (solution)
- The value proposition
- Positioning
- Generating interest
- Sales

What is the importance of product management within marketing?

Marketing – Transforming customer needs into value added revenue

What is customer profiling and who are stakeholders?

How important is user experience?

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