Will Pokémon Go Change Advertising? EP76 Out of Scope | Marketing, Sports & Business

Pokémon Go has become the largest and fastest growing app of all time. In less than one week the game has rocketed to the top of the iTunes App Store and increase Nintendo's market share by nearly $9 Billion.

Brian Cristiano, CEO of the ad agency BOLD Worldwide discusses how the app could change advertising.

View on YouTube: https://www.youtube.com/watch?v=n97AyyEvw2c