The Climate Strategist by Generation Terra Generation Terra

Join us on "The Climate Strategist" as we dive into what corporate sustainability really means in today’s world. Host Elena explores why operating sustainably is crucial for businesses—balancing environmental responsibility, social equity, and economic viability. Learn about the key components, from ethical governance to stakeholder engagement and sustainability reporting. This episode unpacks how sustainable practices not only benefit the planet but also enhance business efficiency and profitability. Tune in for expert insights, case studies, and innovative strategies that could transform your approach to sustainability. Don’t miss out on starting your journey toward making a lasting impact.


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Ludovica Braglia is always living somewhere different around the world, at the same time she follows her dreams to make a positive impact in the world by helping fashion companies increase their sustainability performance.



We talk about

- How she got where she is now

- How to travel sustainably

- Best products to always have with you

- Doing everything vs doing nothing mentality

- Fun fact about her



Ludovica's Linkedin



Products Ludo mentioned:

- Ethical Grace

- Lamazuna



Let us know what you think about this episode and what would like to see next!


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Lorenzo Colucci walks us through his journey from fresh grad in quarantine to co-founder at AdHoc Atelier. AdHoc Atelier is a platform that allows to shop Italian-made fashion. Amongst their selection criteria, there are also sustainability standards. Consumers are requesting transparency and truthfulness to know how their clothes were made. Discover how Lorenzo's journey is going and how AdHoc Atelier is part of the new "conscious consumer" movement in fashion.


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Most companies want to be sustainable. But they get stuck at changing their business model and don’t know how to get solutions that fit them. Loop creates a playbook process for innovative circular solutions. We scout and match the best startups in The Nordics that’ll co-develop, pilot, and go from idea to solution in 3 days. So companies can keep growing, make green profits & hit bold sustainability goals.

In this episode we will dive deep into:

Why do corporations need to collaborate with startups

Who are the modern heroes?

Turning Negative Ideas into Profits

Verineia has a contagious positive energy and she transmits optimism and enthusiasm for this new and upcoming sector of sustainable startups, and we are all about it!

Hope you enjoy this episode, let us know your comments or feedback at elenabroglia@generationterra.com


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Francesca ci racconta la sua storia e come, con Vérabuccia, sta donando una nuova vita allo scarto della buccia dell'ananas attraverso un nuovo processo industriale che permette di mantenere l'aspetto della buccia. Una vera a propria seconda vita allo scarto. 


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Abbiamo parlato con Andrea Zuanetti, founder e CEO di Up2U che ci ha raccontato della sua esperienza da cofounder e leader di una delle start-up più prometettenti d'Italia.  


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