How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection HOW THEY DID IT! Unique stories partnerships-led sales and success.

This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. 

My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their connection, David left his role to build a 7 figure “power partner” agency of Elequa.

In this episode, the three of us discuss:


Why david decided to launch DemandGen as a power partners


Their history with Eloqua


How Jill sold against “Smart Starts” service from elequa ($6500) and instead pushed that 


The transition when they doubled-down on Marketo


The partner playbook they created used to succeed


Partner meeting strategies  


How David’s partners lifted his exit


Why and how salespeople should bring partners into the deals


Why in-house service packages are a bad idea


Pre-selling software with partners


Why your solutions partnerss are (or should be) the insurance policy for your largest customers



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