47 min
How To Be A Captivating Story Teller, with David Nihill... The Mike Dillard Show
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- Self-Improvement
In a time where attention is the most valuable resource in the world of business, learning how to capture and hold someone’s attention becomes a priceless skill.
Thankfully, we know without a shadow of a doubt after 10,000 years of history, that telling captivating, interesting, or entertaining stories is the key to winning over the human mind and heart.
Yesterday, I sent out an email to my readers about my new course, Richer Every Day.
Richer Every Day is a system, and a training program that teaches people how to turn the money you make today, into passive investment income that pays you forever.
If you want to learn how to make $100,000 per month in passive income, Richer Every Day will show you exactly how we’re doing that.
Now most emails you get about a product or service just jump straight into their pitch, and sure, there’s a time and a place for that, especially when you’re nearing a deadline, but there’s a much more effective way to sell, and that’s by using a story.
So I started yesterday’s email with a story about the life of a man named Ronald, and that email ended up producing a record number of new sales.
In fact, I’ll just go ahead and read that email for you here now, so you can keep it as an example…
=============
“Every morning, Ronald Read would stop by the local hospital in his small town to have breakfast in the cafeteria...
He sat down in the same stool at the counter, said hello to the staff, and politely ordered the usual... A cup of coffee, and an English muffin with peanut butter.
He was a soft-spoken, simple man...
He grew up in poverty. He graduated from high school and then served in the military during WWIIl, fighting in Africa, Italy, and the Pacific.
Upon his return, he took a job at a gas station where he worked for 25 years, and then eventually became a janitor at the local JC Penney, where he worked part time for the next 17 years.
Now if you were to wonder about Ron's level of financial success in life, you'd probably conclude that he simply made enough to make ends meet.
After all, how could someone making a modest wage as a janitor amass any kind of meaningful wealth?
Well the truth might surprise you...
When Ronald died in 2014 at the age of 93, his family was shocked to discover that he had amassed a fortune of more than $8 million.
Think about that for a minute...
95% of the online "experts" who are making millions in sales per year as entrepreneurs, don't have $8 million dollars of free and clear cash in their bank account, and they never will.
Not because they can't... But because they won't.
Why?
Three reasons...
The first is that they're completely unaware of the invisible neural-chemical associations which have hi-jacked their brains, and linked pleasure, satisfaction, and status, with spending money, or taking risks.
Second, is because they're running subconscious programs that will prevent them from accumulating and saving the money they do make over the long term.
One of the most common hidden programs entrepreneurs have is, "I'm not good enough" and in order to prove to the world they are good enough, they'll go out and buy the usual luxury status symbols like that shiny new Rolex or Lambo.
Again, and again, and again, preventing them from ever accumulating anywhere near the amount of wealth they would otherwise...
Which leads into the third problem...
They have spent so much time focused on how to make money, they've never taken the time to make a plan for the money they do make.
And when you don't have a plan for your money, it will leave you for someone else who does.
Ronald Read had a plan. He followed it diligently, and he amassed an $8 million fortune while making less than $12 an hour.
You don't need to make more money to start building life-long wealth.
Ronald is proof of that.
What you do need, is to remove the invisible behaviors and programs that are c
In a time where attention is the most valuable resource in the world of business, learning how to capture and hold someone’s attention becomes a priceless skill.
Thankfully, we know without a shadow of a doubt after 10,000 years of history, that telling captivating, interesting, or entertaining stories is the key to winning over the human mind and heart.
Yesterday, I sent out an email to my readers about my new course, Richer Every Day.
Richer Every Day is a system, and a training program that teaches people how to turn the money you make today, into passive investment income that pays you forever.
If you want to learn how to make $100,000 per month in passive income, Richer Every Day will show you exactly how we’re doing that.
Now most emails you get about a product or service just jump straight into their pitch, and sure, there’s a time and a place for that, especially when you’re nearing a deadline, but there’s a much more effective way to sell, and that’s by using a story.
So I started yesterday’s email with a story about the life of a man named Ronald, and that email ended up producing a record number of new sales.
In fact, I’ll just go ahead and read that email for you here now, so you can keep it as an example…
=============
“Every morning, Ronald Read would stop by the local hospital in his small town to have breakfast in the cafeteria...
He sat down in the same stool at the counter, said hello to the staff, and politely ordered the usual... A cup of coffee, and an English muffin with peanut butter.
He was a soft-spoken, simple man...
He grew up in poverty. He graduated from high school and then served in the military during WWIIl, fighting in Africa, Italy, and the Pacific.
Upon his return, he took a job at a gas station where he worked for 25 years, and then eventually became a janitor at the local JC Penney, where he worked part time for the next 17 years.
Now if you were to wonder about Ron's level of financial success in life, you'd probably conclude that he simply made enough to make ends meet.
After all, how could someone making a modest wage as a janitor amass any kind of meaningful wealth?
Well the truth might surprise you...
When Ronald died in 2014 at the age of 93, his family was shocked to discover that he had amassed a fortune of more than $8 million.
Think about that for a minute...
95% of the online "experts" who are making millions in sales per year as entrepreneurs, don't have $8 million dollars of free and clear cash in their bank account, and they never will.
Not because they can't... But because they won't.
Why?
Three reasons...
The first is that they're completely unaware of the invisible neural-chemical associations which have hi-jacked their brains, and linked pleasure, satisfaction, and status, with spending money, or taking risks.
Second, is because they're running subconscious programs that will prevent them from accumulating and saving the money they do make over the long term.
One of the most common hidden programs entrepreneurs have is, "I'm not good enough" and in order to prove to the world they are good enough, they'll go out and buy the usual luxury status symbols like that shiny new Rolex or Lambo.
Again, and again, and again, preventing them from ever accumulating anywhere near the amount of wealth they would otherwise...
Which leads into the third problem...
They have spent so much time focused on how to make money, they've never taken the time to make a plan for the money they do make.
And when you don't have a plan for your money, it will leave you for someone else who does.
Ronald Read had a plan. He followed it diligently, and he amassed an $8 million fortune while making less than $12 an hour.
You don't need to make more money to start building life-long wealth.
Ronald is proof of that.
What you do need, is to remove the invisible behaviors and programs that are c
47 min