8 episodes

A miniseries that explores why illustration blossomed in the tech industry, how illustrated brands are crafted, and where illustrators fit in creative teams.

How to Draw a Startup Mark Grambau

    • Design

A miniseries that explores why illustration blossomed in the tech industry, how illustrated brands are crafted, and where illustrators fit in creative teams.

    Step 7: Stay Nimble

    Step 7: Stay Nimble

    Change is nature, it’s inevitable. When it comes your way, do you resist or adapt? In our final chapter, we explore technology’s effects on illustration, art education, and creative careers.

    • 1 hr 13 min
    Step 6: Sweat the small stuff

    Step 6: Sweat the small stuff

    Do you remember when you first discovered design? The balance of form and function? This week, hear how four young creatives—and the tech industry—came to embrace design and illustration.

    • 49 min
    Step 5: Stand out

    Step 5: Stand out

    Is the boom of illustration in tech all quantity, no variety? This week: the roots and risks of visual monoculture. Why do trends catch on and how do we rise above them to create truly unique voices?

    • 38 min
    Step 4: Humanize, don't ostracize

    Step 4: Humanize, don't ostracize

    When humanizing technology means illustrating humans (or even human-like characters), opportunities and risks abound. A tone-deaf approach could irritate, or worse, offend. This week, we learn how to represent people with an eye towards representation.

    • 41 min
    Step 3: Design, seal, deliver

    Step 3: Design, seal, deliver

    There’s a big difference between a “style” and a “system.” One is fragile, the other is flexible. One is pretty, the other is proven. This week, we examine the end of the Putnam Process. How do you ensure the successful launch and legacy of an illustrated brand?

    • 33 min
    Step 2: Trust the process

    Step 2: Trust the process

    Illustration isn’t child’s play, witchcraft, or snake oil. It’s the product of practical, proven processes. And alliteration. In episode two, we discover how illustrated styles leap from ideation to visualization.

    • 29 min

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