27 min
Terri Micklin, Dir. Of Construction at Wawa: It’s All about Convenience, Mare WDCast
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- Business
Wawa convenience stores have stood the test of time, with roots that go over two centuries back. The company began as a dairy farm in rural Pennsylvania and is recognized today as a well-known quick stop for coffee and fuel, now operating in 68 regions across the United States. In more recent years, Wawa was faced with a “Super Challenge” – how to operate both a manufacturing facility and storefront under one roof. Creating convenience in retail has become the name of the game over the past year or so as retailers were forced to shift their strategies to maintain business. In this episode, director of construction at Wawa Inc., Terri Micklin, waxes eloquently about how their company has grown from a food-first retailer to the full-scale convenience store we know it as today.
Wawa convenience stores have stood the test of time, with roots that go over two centuries back. The company began as a dairy farm in rural Pennsylvania and is recognized today as a well-known quick stop for coffee and fuel, now operating in 68 regions across the United States. In more recent years, Wawa was faced with a “Super Challenge” – how to operate both a manufacturing facility and storefront under one roof. Creating convenience in retail has become the name of the game over the past year or so as retailers were forced to shift their strategies to maintain business. In this episode, director of construction at Wawa Inc., Terri Micklin, waxes eloquently about how their company has grown from a food-first retailer to the full-scale convenience store we know it as today.
27 min