The New Music Business with Ari Herstand

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The New Music Business with Ari Herstand Podcast

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

  1. How Sub Pop Records Develops and Funds Artists

    18 SEPT

    How Sub Pop Records Develops and Funds Artists

    This week Ari sits down with Tony Kiewel, the President of Sub Pop Records and co-founder of ORCA (Organization for Recorded Culture and Arts). Sub Pop has repped iconic artists like Nirvana, Soundgarden, Beach House, The Postal Service, Flight of the Conchords, Iron & Wine, Father John Misty, and many more. Tony’s organization, ORCA, is a “think tank comprised of international independent music labels committed to increasing music’s economic, social, and cultural value.” ORCA has done incredible research to demonstrate the tangible value of music in our society. ORCA also works with numerous record labels to increase financial and contractual transparency between labels and artists.  In this episode, Tony shares the inner-workings of his experience at Sub Pop. He breaks down how independent record labels function in 2024 and how exactly his label invests in the future of their artists. Ari and Tony discuss how ORCA’s research could help influence law and policy changes for the music industry and how the organization helps people outside of the industry understand how things work. Tony talks about what Sub Pop looks for when it comes to signing new artists, how they develop current artists on their roster, and how they go about working with undiscovered artists vs. artist on the cusp of stardom. If you’re interested in the inner workings of indie labels, you won’t want to miss this episode! ORCA: https://www.orcaformusic.com/  “Setting the Stage: How Music Works” study by ORCA: https://aristake.io/orca 00:00 Understanding the New Music Business 05:26 The Formation of ORCA and Its Goals 10:16 The Importance of Transparency in the Music Industry 16:07 The Challenges Facing Independent Artists 22:42 The Role of Indie Labels in Artist Development 33:56 Artist Development Strategies at Sub Pop 42:58 Investments in Emerging Artists 51:15 Revenue Streams and Financial Models 01:00:19 Marketing and Tour Support Budgets 01:10:36 Trends in Physical vs. Digital Sales 01:17:26 Mutually Beneficial Artist-Label Relationships Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 27m
  2. Paying To Get on Spotify Playlists Legally?

    11 SEPT

    Paying To Get on Spotify Playlists Legally?

    This week Ari sits down with Dorian Perron, the co-founder of Groover, a platform that connects artists who want to promote their music with media outlets, radio stations, record labels, playlist curators and industry professionals seeking emerging talents. Ari and Dorian go in depth about how artists can safely pitch their music and receive constructive feedback from industry professionals. They discuss the current state of playlisting—specifically how to avoid botted playlists and streaming fraud while promoting your music. You’ll also get to hear Ari’s unfiltered thoughts about Groover and other playlisting platforms in this deep-dive conversation. If you’re an artist who self-promotes their music, this episode is for you.   Get 15% off your first campaign with Groover with the code ARISTAKE Website: Groover.co  Variety Article (Streaming Fraud): https://variety.com/2024/music/news/spotify-artists-streaming-fraud-1235965379/  00:00 Artists' Goals and Varying Needs 01:18 Introduction to Groover 02:08 Streaming Fraud and Shady Companies 03:35 The Ecosystem of Playlist Curators 05:28 What is Groover? 09:41 Evolution of Playlists and Curators 12:26 Starting Groover in California 13:21 The Rise of Playlists 14:17 Types of Playlists on Spotify 17:05 Groover's Focus on User-Generated Playlists 18:28 The Impact of Playlists on Artists' Careers 19:26 Nourishing Different Types of Playlists 22:38 Pitching Songs to Playlist Curators on Groover 26:53 Paying for Consideration, Not Placement 28:21 The Streaming Fraud Issue 35:42 Verifying Legitimacy of Playlists 40:26 Factors Affecting Success on Groover 44:46 Defining Success in the New Music Business 50:42 Tailoring Music to Please Curators 56:26 Quality vs. Tailoring in Groover Campaigns 01:05:39 Varied Results on Groover 01:09:18 Finding Your Own Pace in the Music Business Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 21m
  3. A Human Classical Pianist Composing With AI

    4 SEPT

    A Human Classical Pianist Composing With AI

    This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: https://www.adpianist.com/ 00:00 Exploring the Classical Music Industry and AyseDeniz's Background 02:14 Using AI to Create Classical Piano Compositions 03:43 The Emotional Component of AI-Generated Music 04:11 The Ethics of AI in Music Creation 05:06 AyseDeniz's Journey in Scoring for Film and TV 06:32 The Future of AyseDeniz's Music Career 47:35 Creating AI-Generated Compositions 50:07 Authenticity in Music Performance 51:06 Ethical Considerations in AI Music Generation 57:49 The Need for Regulations and Laws 01:13:25 The Future of Music with AI Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

    1h 27m
  4. This Record Label Prioritizes Timeless Music Over Streams

    19 AUG

    This Record Label Prioritizes Timeless Music Over Streams

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com This week, on the New Music Business Podcast, Ari sits down with Louis Marks and Fabian Brown of Ropeadope Records, a label that’s been around in the jazz world for 25 years and has worked with Snarky Puppy, Christian Scott, Greg Spero, Terrace Martin, Questlove, Spanish Harlem Orchestra, Taj Majal, Dirty Dozen Brass Band, Sister Gertrude Morgan, and so many more. In this episode, Louis and Fabian talk about how most of their artists cannot make a living just from streaming revenue. They share the ways they’ve been evolving, as a label, to elevate and lift their artists in the ever changing landscape of the new music industry. This conversation discusses the ins and outs of streaming, social media, physical sales, downloads, bandcamp, touring, patronage, community, and so much more.  00:00 - Introduction 04:55 - The Mission of Ropeadope Records 18:43 - Rethinking the Value of Music 24:22 - Preserving Contemporary Music 31:32 - Re-Educating Fans and Focusing on the Connection 44:44 - The Limitations of Streaming Platforms 53:29 - Exploring Alternative Models for Artist Support  Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Ropeadope Records: Website: https://ropeadope.com/ Instagram: https://www.instagram.com/ropeadope/ Bandcamp: https://ropeadope.bandcamp.com/ X: https://x.com/ropeadope YouTube: https://www.youtube.com/ropeadope99 Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

    1h 15m
  5. R&B Artist Jaylon Ashaun on World Building and the Hustle

    7 AUG

    R&B Artist Jaylon Ashaun on World Building and the Hustle

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com This week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online. Chapters: 00:00 Taking Risks and Putting Out Music 14:24 The Power of Regularly Releasing Music 19:37 Developing a Super Fan Community 27:52 Perseverance, Collaboration, and Artistic Identity 28:22 Building a Community and World Around Your Music 31:16 Engaging with Fans and Nurturing Your Community 33:06 The Power of Physical Merchandise 40:18 The Evolving Music Industry and the Importance of Adaptability Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Jaylon Ashaun: Website: https://www.jaylonashaun.me/ Instagram: https://www.instagram.com/jaylonashaun Tiktok: https://www.tiktok.com/@jaylonashaun Spotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1Md Edited and mixed by Ari Davids-Ergas Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

    56 min
  6. This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

    31 JUL

    This Singing Couple is Making It by Diversifying their Business and Writing Great Songs

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com This week, Ari sits down with Ni/Co, the musical duo of LA-based couple Dani Brillhart and Colton Jones. Their most recent song “On Purpose” has taken the internet by storm with over 6.2 million streams on Spotify and YouTube. Ni/Co built their early career by releasing covers on YouTube and placing their songs in sync. They have garnered over 75 million views on YouTube and have landed 6-figure sync deals with their music. However, as their covers became more popular and they wrote under various monikers for sync, Dani and Colton had to make a decision: did they want to prioritize these paths or re-center their career around original music? This conversation dives into the details of publishing and label deals, Ni/Co’s journey through sync, their experience going viral on TikTok, and how they clarified their artist identity to stay true to their vision along the way. 00:00 - Introduction and Background 10:39 - The On Purpose Journey and Release 15:47 - Meeting and Starting as a Couple 26:23 - Signing a Publishing Deal and Sync Placements 30:11 - Separating Covers and Originals 42:52 - The Success of 'On Purpose' 49:05 - Influencer Campaigns, Viral Songs, and the Importance of Diversifying Revenue Streams 1:13:20 - Challenges and Scams in Revenue Collection Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Ni/Co: Website: https://nicomusicofficial.com/ Instagram: https://www.instagram.com/ni.co_official TikTok: https://www.tiktok.com/@ni.co_official Spotify: https://open.spotify.com/artist/2IR0GSCHsTo7gSw8HHLBnr Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

    1h 20m
  7. A New Kind of Record Label

    25 JUL

    A New Kind of Record Label

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Ankit Desai is the founder and CEO of Snafu Records, the world's first AI-enabled artist services company. Snafu's algorithms identify talented artists from all over the world, which the company then invests in growing and supporting. Before starting Snafu, Ankit was at Universal Music, where he worked with artists like Tove Lo, Avicii, Swedish House Mafia, and Shawn Mendes. For his work at Snafu and Universal, Ankit was recognized by Forbes 30 under 30 Europe, and Nordic Music Business' 20 under 30. Mira Howard currently serves as the head of Snafu's Song Fund. While she has an education in physics and economics and an MBA from Cambridge, she also has had a lifelong love for music and writes and plays music in her own time. In her career Mira has worked scaling creative startups, and is passionate about bringing Snafu to the artists of the world. This week, Ari is joined by Ankit Desai and Mira Howard of SNAFU records, to discuss how they built a completely new type of record label from the ground up. They aim to change the way artists think about their music as a business asset, encouraging artists to invest in their catalogs and not just focus on new releases. Ankit and Mira explain how SNAFU aims to change the game and create a win-win situation for all of its artists, maximizing success and longevity all while keeping the rights in the hands of the artists. 00:00 - Discovering and Investing in Unsigned Artists 13:05 - Improving and Increasing Artists' Listenership 29:34 - Don't Give Up on Your Catalog: The Value of Old Songs 39:29 - Social Media Strategies: Coaching Artists for Success 44:53 - Playlist Power: Investing in Catalogs 51:48 - Snafu's Business Model: Partnering with Undervalued Artists 56:31 - Supporting Female Creators: The Snafu Women's Creator Fund Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Snafu Records : Website: https://www.snafurecords.com/ Instagram: https://www.instagram.com/snafurecords/ TikTok: https://www.tiktok.com/@snafurecords X: https://x.com/snafu_records LinkedIn: https://www.linkedin.com/company/snafu-records/ Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

    1h 2m
  8. How Fly By Midnight Went From YouTubers to Sold Out Tours

    17 JUL

    How Fly By Midnight Went From YouTubers to Sold Out Tours

    Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Fly by Midnight is comprised of Justin Bryte and Justin Slavo, two best friends who honed their craft in New York and are now making waves in Los Angeles, creating and self-distributing emotive pop music. In the episode, they discuss their journey as independent artists, starting with cover videos on YouTube and transitioning to original music. They talk about the intentional decision to release covers alongside their original music to maintain their existing fan base. The duo reflects on the importance of DIY and the value of creating high-quality content on a low budget. They also discuss the challenges of gaining industry recognition and label interest, as well as the changing landscape of virality on platforms like YouTube and TikTok. Fly By Midnight discusses their approach to creating viral videos and their experimentation with different types of content. They also talk about their experiences with booking agents and their plans for future releases. Chapters 00:00 Intro 04:53 The Thrill Tour 08:17 From Covers to Originals 19:10 Content on a Budget 28:50 Label Involvement 37:59 Balancing Virality and Authenticity 44:46 Animation and Video 52:42 Keeping Content Fresh 1:00:21 Distribution 1:11:12 Making it in the New Music Business Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Connect with Fly by Midnight: Website: https://www.flybymidnight.com/ Spotify: https://open.spotify.com/artist/4rQTEdG6hDVOlDUFKs9EjZ?si=fsDqg7-6RbiEWV5diJGkTA Instagram: https://www.instagram.com/flybymidnight/ TikTok: https://www.tiktok.com/@flybymidnight YouTube: https://www.youtube.com/channel/UCJDQtPgwh6oV5MbPmclqIAg Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

    1h 13m
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About

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it. To learn more follow @aristake_ and @ariherstand Visit aristake.com to join the newsletter. -- Hosted on Acast. See acast.com/privacy for more information.

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