The Public Relations Podcast ThePublicRelationsPodcast

Today... going behind the scenes of an environmental campaign that needed to be launched in a place where being eco-conscious is quite hard.

How do you do that?

Ivan Martin from PRSSWRKS.com lives on the island of Malta in the Mediterranean.

They have a big problem. When you have so little space, being environmental is hard due to the logistics.

So how did he help his client do that and get the message across?

I've been chatting to Ivan for more than a year after he moved from journalism to PR. While I love just chatting to PR people around the world, this episode (just 15 mins) is packed with practical strategies and a fresh perspective on tackling common scenarios in complex situations.



A couple of highlights:-

- Ivan shares how he approached the problem in a way that worked for the public, the client, and the press.

- How getting the messaging right on sustainability was key and not overpromising but also not losing focus on the goal.

- And, how engaging the community was vitally important.



The whole thing is here in this podcast.



THE PROJECT - www.PRBreak.com

GUEST - Ivan Martin - https://www.linkedin.com/in/ivan-martin-00025a77

WEB: PRSSWRKS.com

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CONNECT WITH ME

- LinkedIn - https://www.linkedin.com/in/richard-midson/

- Website and newsletter -https://thepublicrelationspodcast.com/

AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this? 

In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it. 

I chat to Rafi Mendelsohn from Cyabra to.... 


Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected.


Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity.


Real-World Applications: We talk about how real companies have been affected by misinformation campaigns.



*THE PROJECT*

* www.PRBreak.com - turning the best ideas in the show into actionable tutorials

*GUEST*

Rafi Mendelsohn
- https://www.linkedin.com/in/rafi-mendelsohn-262b5313

Cyabra - https://cyabra.com/

* SUBSCRIBE * 

* Video and Audio links here - https://thepublicrelationspodcast.com/listen/

Or search for "The Public Relations Podcast" on all good podcast apps 

* Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/

* Website and newsletter - https://thepublicrelationspodcast.com/ 

* Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/

A special episode announcing a new newsletter for The Public Relations Podcast called "PRBites".



But as part of that, I'm releasing a video/audio version of the newsletter which is normally for members-only.



Within the video and newsletter, we're talking about Hollywood actor Ryan Reynolds and his unexpected journey into sports management. We'll look at three strategies Reynolds used that can be applied across any industry to engage a community and drive success.

So, you want to sell Swedish tea to a country that is synonymous with making tea? That was the challenge Komal Lath of Tute Consult had as she took on a brief from Swedish tea maker "Life by Follis". Find out how she did some of it in this bite-sized episode.



We talked about why she organised a "high tea" event and how she worked with niche influencers to target specific segments within the Indian market.



Komal is also one of those people who just beams with positive energy so I asked her tips on how she does it. She had 3 really good ideas.



Usual place to subscribe if you want to follow along or come on the show as a guest.



hashtag#pr hashtag#publicrelations hashtag#pressrelations hashtag#pragency

I haven't looked at #PRrequest and #JournoRequest on Twitter/X for a long time, but after chatting to a friend recently and hearing they had secured some TV coverage through it, I thought I'd take another look.



It's been a few years since I last looked, so I was curious to see what had changed and what stood out as things you needed to do to get noticed



I found about 8 things which I've put in this episode of The Public Relations Podcast (available on all good podcast apps too!), but here are a few...



1) The requests tend to have a heavy lifestyle focus.

2) The requests can be quite niche as reporters look for more unique and interesting angles.

3) You need to have credibility to get used.

4) There are quite a few general requests which raise a few questions as to what they are really about.



Have you had any success with reaching out to requests like this?



#publicrelations #pr #communications

Dive into the compelling world of storytelling and its profound impact on public perception in this insightful episode of The Public Relations Podcast.



We look at the fascinating case of the UK post office worker scandal—a story that lingered in the shadows of journalism for years, only to be thrust into the national spotlight through the emotive power of television drama.



We'll examine why certain narratives capture the public's imagination, turning a once-ignored issue into a cause that demands government action.



I look back at my discussion with Helen Barnett, a seasoned content strategist and former national website editor for the Express newspaper.



This episode is not just an analysis; it's full of practical insights for PR professionals looking to harness the true power of storytelling in their campaigns. From the emotional journey of individual post office workers to the broader implications for effective communication, we explore how to craft messages that not only inform but also emotionally engage and connect with audiences.



Whether you're a seasoned PR expert or just passionate about the art of storytelling, this episode offers valuable lessons on turning cold facts into compelling narratives that can sway public opinion and prompt action. Tune in for an enriching journey through the landscapes of empathy, engagement, and the transformative power of well-told stories.