The UK Flooring Podcast Cockerillandco

Welcome to another high-speed episode of the UK Flooring Podcast!
In this episode, we dive into the life of Shane Lynch, not your typical flooring specialist. Shane, the driving force behind SL Flooring, shares insights not just about his entrepreneurial journey in flooring but about his passion for high-end cars and motorcycles, challenging the stereotypes around tradespeople.
Highlights from this episode:
Shane’s Love for Speed: From Porsches to Ford Edges, Shane discusses the last ten cars he's owned and his deep passion for motorcycles, revealing a life driven by adrenaline both on and off the road.Business and Growth: Shane discusses the evolution of SL Flooring, how it started, and its transformation over the years. He also hints at an upcoming rebranding and his efforts to delegate to maintain quality as the business expands.Work-Life Balance Challenges: The struggle is real when it comes to balancing a booming business and personal life. Shane talks about his approach to finding harmony between work, family, and personal time, including his unique way of managing stress through ice baths.Community Impact and Customer Relationships: Shane touches on the importance of community involvement and how maintaining strong customer relationships has been a cornerstone of his business success.Future Plans and Aspirations: From potential shifts in business operations to personal investment in real estate, Shane shares his thoughts on what’s next for his career and SL Flooring.Personal Insights and Advice: Learn from Shane's experiences with handling perceptions and judgments from others about his success and how it has influenced his choices in cars and business.Join us as we peel back the layers of Shane's life, proving there's much more beneath the surface. Whether you're a car enthusiast, budding entrepreneur, or someone fascinated by the intersection of lifestyle and business, this episode packs a punch of inspiration and a touch of rebellion against the norm.
Don’t forget to subscribe to the UK Flow Podcast for more episodes like this, and follow us on our social media channels to stay updated on all things flooring and beyond!


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In this fascinating episode of The UK Flooring Podcast, host Tom interviews Richard Osbourn, the seasoned head of marketing at V4 Wood Flooring. Richard shares his unconventional path from art college graduate to marketing guru, his hands-on approach in the flooring industry, and his insights on the evolution of marketing tactics over two decades.
About Our GuestRichard Osbourn is the head of marketing at V4 Wood Flooring, a company celebrated for its innovative and high-quality wood flooring solutions. With a career spanning over 20 years at V4, Richard has witnessed and contributed to the company's growth from its humble beginnings. His journey from a part-time van driver to a key player in the company's success story offers invaluable lessons on growth, adaptation, and the importance of understanding every facet of the business you're in.
LinkedIn: Richard Osbourn
Company LinkedIn: V4 Wood Flooring
Key Points Discussed:Career Journey:
Richard recounts his early days in graphic design and his pivot to marketing within V4 Wood Flooring. His story highlights the importance of finding one's niche and the courage to pursue new opportunities within one's field.Marketing Evolution:
From Yellow Pages to digital dominance, Richard discusses the seismic shifts in marketing strategies and tools over the last 20 years, emphasizing the transition to online platforms and social media.Hands-on Experience:
Unlike many marketing professionals, Richard's experience includes physical involvement in the company’s core operations, from driving vans to handling logistics. This unique perspective has given him a deeper understanding of the business and its products.Future Trends:
Looking ahead, Richard predicts further integration of technology in marketing, with tools like virtual room visualizers becoming standard in enhancing customer experience and engagement.Advice for Upcoming Marketers:
Reflecting on his extensive career, Richard offers advice to new marketers on staying relevant and embracing technological advances to remain competitive.Episode Highlights:The Van to Marketing Path: Richard’s transition from van driver to marketing head showcases the value of internal company growth and adapting roles to meet personal and professional development needs.Marketing Insights: Discussion on the effectiveness of various marketing strategies and the importance of adapting to changing technologies.Personal Growth Tips: Richard shares personal anecdotes and tips on maintaining balance and innovation in a fast-paced industry.Connect with Us:Website: Visit us at The UK Flooring Podcast for more episodes.Subscribe: Available on all major podcast platforms. Subscribe for updates on all our latest episodes and exclusive content.

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Welcome to a very special episode of the UK Flooring Podcast, where we're flipping the script! This week, Tom Cockerill, a has his role-reversed, by being interviewed by none other than Kyle Hedin of the Floor Academy Podcast from the USA.
About Our Guest:
Floor Academy is renowned for offering invaluable small business insights and guidance, specifically tailored for the flooring industry. Kyle Hedin, the mastermind behind the podcast, has created a platform that not only educates but also empowers flooring professionals across the globe.
In This Episode:
Discover how Tom Cockerill, co-founder of Cockerill and Company, alongside his wife Sarah, has revolutionised the UK flooring scene. From their humble beginnings at their dining room table to generating close to a million pounds in annual revenue, their story is nothing short of inspirational.Learn the hard lessons from their journey, including how a few bad business decisions led them to lose everything and the incredible comeback story that followed.Get insights into the similarities and differences between the UK and US flooring markets, and how understanding these can benefit your business.Find out why "making it up as you go" might not be the best strategy and the importance of having a solid plan for your pricing and business model.Tom and Kyle discuss the pivotal moment of realizing the need for an "FU Bank account" and how this can change the way you do business.Discover the value of networking with industry peers through podcasts and masterminds, and how these can accelerate your business growth.Exclusive tips from Tom on how to navigate the complexities of the flooring industry and ensure your business not only survives but thrives.
A Huge Thank You:
We want to extend our heartfelt gratitude to Kyle for hosting Tom on the Floor Academy Podcast. This unique collaboration highlights the power of sharing knowledge and experiences within the flooring community.
Sponsored By:
This episode is proudly sponsored by Trade Choice, carpet, and Flooring. As one of the leading independent distributors of floor coverings, Trade Choice offers an extensive range of products that cater to all your flooring needs. For more information, visit tradechoice.com.

Contact Us:
Have questions, or comments, or want to share your own flooring journey? Reach out to us on our website or follow us on social media. We'd love to hear from you!
Thank you for tuning in, and remember, in the world of flooring, you're only as good as your last installation. Keep pushing the boundaries, learning, and growing. See you next time!

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In this gripping episode of the UK Flooring Podcast, we had the pleasure of welcoming Paul Stattersfield for the third time. As a seasoned Commercial Flooring Consultant at Cockerill and Co, Paul dives deep into his transition from a corporate career to making a significant impact in the flooring community alongside the team at Cockerill and Co. This episode not only sheds light on the nuances of the flooring industry but also offers a behind-the-scenes look at the challenges, strategies, and personal growth that come with shifting gears professionally.
Key Highlights:
Paul Stattersfield's Journey: At 53, Paul shares his bold decision to leave his corporate career behind to join Cockerill and Co as the Commercial Director. Driven by the genuine, family-like environment and the mission to truly help clients, Paul discusses the stark contrast between his past corporate life and his current role where making a real difference is at the forefront.Making an Impact: With a focus on adding value beyond transactions, Paul emphasizes the importance of personal connections and the human element in business. He believes in the power of small teams and personal interactions to bring about significant changes in clients' lives.Commercial Flooring Insights: Diving into his specialty, Paul talks about the intricacies of commercial flooring, from training and coaching for sales teams to strategic market expansion. His approach is hands-on, offering one-to-one and team-level guidance to businesses seeking to leverage Cockerill and Co's expertise.Future Directions: Paul teases upcoming projects and initiatives aimed at enhancing team management and providing strategic guidance to business owners. From structured courses for senior management to personalized consultancy for business growth, Paul is laying the groundwork for a comprehensive support system for the flooring industry.An Unexpected Journey: Sharing a light-hearted personal story, Paul recounts an embarrassing moment from his military training days, offering a glimpse into his personality and the human side of industry professionals.Advice and Reflections: Throughout the episode, Paul offers nuggets of wisdom on business growth, client relations, and the importance of seeking help. His message is clear: growth requires commitment, and success is a collaborative effort.Special Mention: The episode also highlights the innovative Fit Box technology for wooden flooring installations, underscoring Paul's commitment to embracing new solutions that add value to clients and the industry at large.About Paul Stattersfield:
Paul is a Commercial Flooring Consultant at Cockerill and Co, with a rich background in global product sourcing, coaching, and sales strategy. With over three decades of experience, Paul has dedicated his career to enriching the flooring industry and helping businesses achieve their full potential. Connect with Paul on LinkedIn: Paul Stattersfield
Join us on this enlightening journey with Paul Stattersfield as we delve into the heart of the flooring industry, exploring challenges, innovations, and the personal growth that comes with a career pivot. Whether you're a veteran in the industry or just starting, this episode offers invaluable insights and inspiration for all.

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In this electrifying episode of UK Flooring Podcast, we dive deep with Paul Mort, the two-time UK Mastercoach of the Year and the charismatic host of the "Paul Mort Talks Sh*t" podcast. Known for his unapologetically honest approach to life's challenges, Paul shares his incredible journey from feeling lost and overwhelmed to becoming a beacon of hope for those stuck in life's ruts. With anecdotes that range from nerve-wracking first meetings to unexpected nights with escorts, this episode is a rollercoaster of emotions, insights, and unfiltered truths.
Guest Bio:
Paul Mort is not your average coach. As a two-time UK Mastercoach of the Year, Paul has transformed the lives of those stuck in a cycle of despair into ones of hope and action. Beyond coaching, Paul hosts the chart-topping podcast "Paul Mort Talks Sh*t," where he converses with giants from various fields, including Tyson Fury, Ant Middleton, and Aaron Chalmers, uncovering the raw truths of success and failure.
In This Episode, You Will Learn:
The Power of Unconventional Beginnings: How Paul's journey took a pivotal turn at a seemingly ordinary event, setting the stage for his future endeavors.Transforming Pain into Purpose: Paul delves into the deep motivations behind his work, aiming not just to alleviate personal despair but to empower individuals to seize the joy of living fully.The Uncomplicated Nature of Happiness: A discussion on the simplicity of achieving a positive outlook on life, cutting through the complexities we often associate with happiness and self-improvement.Navigating Life's Challenges: Paul shares his approach to overcoming personal and professional hurdles, emphasizing responsibility, curiosity, and the power of asking the right questions.The Impact of Authentic Leadership: The struggles and triumphs of leading a team towards a unified goal, highlighting Paul's aspirations to expand his reach and create a lasting movement.Memorable Quotes:
"Feeling like shit isn't complicated, and feeling great isn't complicated either. We just like to make it complicated.""Questions are the steering wheel of the mind. If you ask a better question, your brain starts looking for references, and you can create a companion feeling that goes with it really fast."Special Moments:
A candid recount of Paul's first coaching event, complete with the nerves, unexpected turnouts, and the unconventional paths it opened.Paul's vision for the future, including his aspirations to grow his program and create a broader impact on society.

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In this episode, we sit down with Laura Bellamy, the driven Sales Director & Interior Designer at Brookside Carpets & Curtains. As the torchbearer of a family business that has adorned homes for over four decades, Laura shares her journey through the world of interiors, from her early days shadowing her father to leading the charge at Brookside with innovation and passion. Join us as we peel back the layers of this vibrant industry and the person behind one of its most storied names.
About Our Guest:
Laura Bellamy is at the helm of Brookside Carpets & Curtains, a family-owned venture founded in 1982 by Robin and Jo Cutsforth. Having inherited the business's legacy, Laura, alongside Commercial Director Sairah Butt, continues to elevate the brand's reputation for exceptional service and design prowess. With a keen eye for interior design, Laura and her team are dedicated to crafting bespoke environments that reflect their clients' dreams, supported by a robust team of estimators and fitters renowned for their meticulous attention to detail.
Episode Highlights:
Laura's Roots: Dive into Laura's backstory, where carpets and curtains were a constant, sparking her eventual path into the family business and beyond.The Journey to Leadership: From exploring nursing to embracing the challenges of sales in London, Laura's diverse experiences equipped her with invaluable insights, leading her back to Brookside with fresh ideas and a resolve to innovate.Brookside Today: Get an inside look at Brookside Carpets & Curtains as it stands today - an interior haven that transcends flooring to offer comprehensive design services, embracing the full spectrum from concept to completion.Challenges and Triumphs: Laura candidly discusses the hurdles of juggling motherhood with entrepreneurship, the strategies that helped her maintain balance, and the lessons learned from both her family and industry mentors.The Future of Brookside: Laura shares her vision for the future, highlighting the importance of adaptability, continuous learning, and community within the industry.Words of Wisdom: Reflect on valuable advice passed down from Laura's father, her approach to overcoming obstacles, and her recommendations for anyone navigating the complexities of running a business and personal growth.
Connect with Laura Bellamy and Brookside Carpets & Curtains:
Website: Brookside Carpets & CurtainsInstagram & Facebook: Follow Brookside Carpets & Curtains for the latest in interior design trends, project highlights, and behind-the-scenes glimpses into their daily operations.

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