UX Institute - UX Research & Product Design UX Institute

OpinionX: Unlocking the Power of Prioritizing with Daniel Kyne
The co-founder and CEO of OpinionX, Daniel Kyne, talks about his research tool that helps product and design teams quickly stack rank customer priorities, making it easier for teams to make data-driven decisions and chase new opportunities. 
Learn how to use qual-quant workflows, customer problem stack ranking, and pairwise comparison surveys to get the most out of OpinionX and how it can change the way teams approach decisions and the language they use to talk about them. 
Take the time to listen to this podcast and find out why OpinionX is the go-to tool for UX researchers!
“at the end of the day, what I find resonates most and has the most change in how teams work is that unless you're solving a really high priority problem, people aren't going to care.” – Daniel Kyne
Key learnings and topics in this episode:
·       Daniel explains how OpinionX helps product teams to quantify qualitative data, allowing them to make quick and easy decisions that everyone can agree on. 
·       Learn how OpinionX can be used in a qual-quant workflow to help teams make decisions about features, functions, and pricing tiers.
·       Discover how OpinionX uses a pairwise comparison survey format to help teams quickly stack rank problems and pain points from highest to lowest priority.
·       Mark and Daniel discuss the concept of customer problem stack ranking and how OpinionX helps teams translate their work into a language everyone can understand. 
·       Find out how OpinionX is working towards building an engine that can be used as an alternative data source for product and web analytics tools.
·       Listen to the podcast now to learn more about the power and potential of the OpinionX tool for UX research.
Links:
OpnionX: https://www.opinionx.co/
Daniel Kyne on Twitter: https://twitter.com/daniel_kyne
UX institute: https://uxinstitute.com/
Mark Swaine on Twitter: https://twitter.com/UX_UI_Guy
 
This podcast is produced in partnership with Podlad.com
#UserResearch, #ProductCreation, #OpinionX, #ProductDiscovery, #Quant, #ProductManagement, #UXInstitute, #UXDesign, #OpinionX, #UXResearch, #ProductDesign
UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com

‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.

Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:


- An introduction to Eelko Lommers and his diverse background. 
- Why content creation matters.
- An insight into IKEA’s UX team structure and practices. 
- IKEA’s practice of support-driven growth.
- Climate protection: embracing sustainability and supporting renewable energy.
- Competitive analysis: understanding your competitors. 
- Learning from business insights and delivering value.
- Ikea’s culture and recruitment process.


‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers.
Resources:
https://www.ikea.com
Get connected socially with Eelko Lommers:
https://www.linkedin.com/in/eelkolommers/
https://twitter.com/beamuze?lang=en
Get connected socially with host Mark Swaine:
https://www.linkedin.com/in/markswaine
https://uxinstitute.com/
https://twitter.com/UX_UI_Guy
UXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com
This podcast is proudly produced in partnership with podlad.com 
UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com

UXI speak to Michael Fitzgerald, co-founder of Interplay. Mark and Michael discuss the historic workflow pain that both designers and developers have faced working together building product, the inefficiencies and poor communication.  The conversation opens up the realities of the lack of understanding / misinterpretation by developers as to how product screens should function and behave. And where Interplay sits to solve this workflow by having both devs and designers work from an org wide code generated design system, leaning ever so closer to the full stack design workflow delivery. Coded VS static prototyping is also discussed along with current tooling trends. Enjoy!
UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com

Mark Swaine founder of the UX Institute talks with Megan Kierstead, a seasoned senior UX Researcher about the realities of carrying out UX Research and how hard it can be. Megan and mark discuss how the lack of realistic and common effective ways of demonstrating insights, there impact and effect on product proposition and business lack greatly in day to day UX practice.
SHOW NOTES:
1. UX Research can be really hard and hold major responsibility for a ux practitioner to the success of a business or product.
2. Nobody prepares UX newbies for the realities and growing responsibilities of UX practitioners. 
3. Online UX courses and bootcamps are typically very poor globally and do not educate the realties or soft skills required to be successful.
UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com

Mark Swaine CEO of the UX Institute is interviewed by Morgan Cummins of Talent Hub in this special one on one chat about the importance of the customers end to end journey and how experience design shapes each perception, interaction and post product experience.
UXI (UX Institute) Original Podcast 2023.
www.uxinstitute.com