31 episodes
You Don't Know Vietnam Ian Paynton - We Create Content
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- Business
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Follow along for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted and produced by Ian Paynton, co-founder of We Create Content, a content agency for global brands who want to build authentic audiences in Vietnam. Co-produced by Van Bui.
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EP31: Positioning “brand Vietnam” on the world stage - with The Lab Saigon
Meet Tuan Le and Phuong Anh Nguyen from The Lab Saigon. Tuan is the Co-Founder and Creative Director while Phuong Anh is the Strategic Partnerships Director and partner of The Lab Saigon, an agency made up of its design and creative studio, The Lab Creative, and its venture firm, The Lab Concepts, which invests in (and builds) new brands in Vietnam. Today, we talk about how The Lab Saigon solves problems for its clients and partners. We also chat about Vietnam's newfound focus on brandi...
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E30: Mental health in Vietnam: family dynamics, social pressures and rising divorce rates
Keira Ngo is a writer, podcast host and research assistant who specialises in the prevention of mental health issues among young people in Vietnam. She recently earned the Fulbright scholarship from the US Embassy to study at the University of Rochester, New York, where she will study a Master's Degree in Psychotherapy for Couples and Families. Today, she talks about the mental health challenges among young people in Vietnam, and how they vary in different parts of the country. Sh...
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E29: Vietnam’s can vs Singapore’s cannot: comparing life, work and culture
Michael Ngo is the General Manager for Southeast Asia and Taiwan at Elsa Corp, a Vietnamese ed-tech start up that's taking the world by storm. Currently responsible for a team of 100 people in Vietnam, Michael offers his insights into managing Vietnam's young and hungry workforce. Given his vast experience working in Vietnam and Singapore, we discuss the differences between managing people and doing business in Vietnam and Singapore. Michael also gives his tips for global brands or businesses...
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E28: How not to lose face or get cancelled in Vietnam
Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to get wrong, and the important of checking yourself before you wreck yourself with cultural no-nos. He talks me through the six Vietnamese tones, how ...
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E27: What is Zalo and why is it SO popular in Vietnam?
Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with more than 85m users, and offers insights as to how global brands can best build audiences in Vietnam.This podcast is brought to you by We Create Cont...
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E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans
As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people. This podcast is bro...