Business Lunch Roland Frasier

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.
Highlights:
"The faster we followed up, the less it made a difference; it’s the quality of engagement that counts."

"Differentiation is key – without a compelling offer, you're just another option on a crowded shelf."

"What is the one piece of content that you wish everyone would see before making a decision? That’s your pillar content."

"We found that the ungated content on YouTube drove more qualified leads than traditional methods."

Timestamps:
00:00 - The Challenge of Differentiation

01:13 - Welcome and Introductions

04:45 - Achieving Top 200 Podcast Status

05:50 - Slow Growth and Sales Data Insights

10:00 - Consumer Skepticism and Marketing Claims

17:28 - Testing Speed to Lead and Volume

20:00 - Importance of Pillar Content

28:27 - Step-by-Step Implementation

34:32 - Optimizing Lead Follow-Up

39:57 - Final Thoughts and Call to Action

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
a...

Welcome to a new episode of Business Lunch with hosts Roland Frasier and Ryan Deiss. In this episode, we discuss the importance of shifting from a victim mentality to taking active control of one’s life and reflect on powerful commencement speeches by Nora Ephron, Kurt Vonnegut, and Steve Jobs, extracting timeless wisdom applicable to today’s socio-political climate. 
Highlights:
"You are the person that needs to make the change in your life. It's how we deal with the things that happen to us that empower us."
"Remembering that you're going to die is the best way I know to avoid the trap of thinking that you have something to lose."

"Our whole world right now feels very punishment-based, not ameliorative like how do we make it better."

Timestamps
00:00 - Introduction
00:42 - It’s graduation season.
01:21 - The value of commencement speeches
02:06 - Reflection on powerful commencement speeches.
02:45 - Nora Ephron's speech at Wellesley College.
04:30 - The core plot of every great story.
04:51 - Kurt Vonnegut on living without vindictiveness.
05:48 - Maturity and letting go of the need to settle scores.
07:32 - The importance of grace and support over punishment.
09:02 - Steve Jobs' speech.

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable Workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch. In today’s episode, we dive into the unorthodox management styles of tech titans like Jeff Bezos and Elon Musk. From vacation policies that gauge scalability to the famous two-pizza rule, uncover how these leaders shape their companies in ways that defy the norm. 
Highlights:
"It’s about breaking that habit of just wanting to stay in that cycle of work because it’s also good to separate yourself from it."

"If you’ve got 100 people and you’ve got ten 10-person teams, I like that because then the teams can be competitive and be held accountable to each other."

"Leadership is ultimately about saying 'This is the hill we’re going to take; you need to march in that direction.'"

Timestamps:
00:00 - Introduction to Management Styles
00:45 - Start of the Episode
02:12 - The 30-Day Vacation Metric
04:20 - Unorthodox Management Philosophies
05:38 - The Two-Pizza Rule
06:01 - Team Performance
07:15 - Hierarchical Team Management
08:50 - Comparing Management Styles
10:00 - The Role of Middle Management

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch! Today, we dive into a topic that's critical for every business owner and entrepreneur: accounting and finance. We'll explore how to make financial data work for you, ensuring it provides the insights needed to make informed decisions. Join us as we discuss practical tips, personal stories, and strategies to bridge the gap between raw financial data and actionable business insights.
Highlights:
"As an entrepreneur, it's crucial to ensure your financial data is not just reported but truly understood and actionable."
"The difference between helpful and unhelpful financial data can make or break your decision-making process."
"Entrepreneurs must demand financial reports that reflect realistic projections, not just worst-case scenarios."
"If your financial reports are depressing, it's time to change the narrative and include projections for success."
Timestamps
00:00 - The importance of understanding financial data.
01:03 - Challenges and misconceptions about accounting.
04:14 - The impact of daily financial reports 
06:38 - Entrepreneurial optimism and conservative financial reporting.
09:27 - Balancing realistic financial reporting with positive entrepreneurial outlook.
13:37 - The importance of getting accurate financial data
16:13 - The necessity of purging unhelpful data and reports regularly.
18:31 - Transitioning from cash-based accounting to accrual-based accounting
24:54 - Dealing with financial reporting changes and the impact on perceived profitability.
31:45 - Strategies to structure financial reporting that empowers business growth.

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.
Highlights:
"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often."
"There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship"
"If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."
Timestamps:
00:00 - Operating Account Insight
01:15 - Personal Calendar Reflection
02:15 - Acknowledging Imperfections
03:15 - Loving Strategy but Hating Legal Work
06:52 - The Reality of Entrepreneurship
07:39 - Cyclicality in Business
08:54 - Handling Excess Profit
10:20 - Minimum Operating Reserve
10:37 - Importance of Operational Cash
10:44 - Prepaying Payroll Challenges
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 
  https://msha.ke/rolandfrasier/
Connect with me on social:
 TikTok:  / rolandfrasier 
 Instagram:  / rolandfrasier 
 Facebook:  / rolandfrasierpage 
 LinkedIn:  / rolandfrasier  
Subscribe to Roland Frasier 
    / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.
Highlights:
"The quickest way to drown out negativity is with an abundance of positivity."
"The Lord puts you into these situations knowing you can handle them. It's a test."
"Hard makes you resilient. Soft and easy doesn't make you resilient."

Timestamps:
00:00 - Introduction
02:30 - Current Economic Trends
05:00 - Seasonal Slowdowns
10:00 - Strategies to Combat Slowdowns
15:00 - Leveraging Internal Resources
20:00 - Creative Marketing Ideas
25:00 - The Importance of Not Panicking
30:00 - Enhancing Offers and Bundles
35:00 - Acquisition Opportunities
40:00 - Long-Term Planning and Testing

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook: 
a...