100 episodes

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

    • Marketing

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

    SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

    SMME #373 How Alexis Robertson Hit $100K in One Month with a Live Event Planned in Just 2 Weeks!

    In this episode of Spa Marketing Made Easy, we sit down with Alexis Robertson, award-winning esthetician and founder of Alxs Skn Gym, to uncover the secrets behind her incredible success story. Alexis shares how she planned and executed a wildly successful live event in just two weeks, resulting in a staggering $100,000 in sales in a single month!


    Listen in as Alexis reveals the step-by-step process she used to create buzz, connect with clients, and drive attendance for her event. From leveraging her sales expertise to tapping into her existing client relationships, Alexis's tactical strategies are a masterclass in event planning and promotion.
     
    Whether you're a seasoned skincare professional or just starting out, this interview is packed with inspiration and game-changing insights to help you level up your business. 
     
    In this episode, we discuss:
    The step-by-step process Alexis used to plan and execute her wildly successful event in record time.
    How she tapped into her sales expertise and client relationships to create a buzz and drive attendance.
    The mindset shifts which allowed her to let go of outcome attachment and focus on serving her community.
    Alexis's unique approach to creating an unforgettable, fun-filled experience that left her clients feeling celebrated and loved.
    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/373

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
     

    • 28 min
    Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing

    Up Your Game with Google Business Profile in 2024 with Ryan Files of High Level Marketing

    Hey there, it’s another deep dive on the podcast, and this time, we're unraveling the secrets to mastering your Google Business Profile with a special return guest, Ryan Files from High Level Marketing. If there's one thing we've learned, it's that the digital landscape doesn't stand still, especially not for Google.


    Today, we're getting into the nitty-gritty of what’s new with Google Business Profile in 2024. Gone are the days when Google My Business was just a static listing. Now, we're talking a full-blown social integration makeover, and yes, it's a game-changer for your spa.


    In this episode, we discuss:
    The switch from Google My Business and what it means for your spa’s online spot.
    How Google’s now spotlighting your social feeds and why it's your new best friend for drawing clients in.
    Why picking the right category could be the difference between top of the page and not on the page. Ryan gives us the how-to.
    Why updating your profile shouldn’t be a once-and-done deal. Think of it as your spa’s digital pulse.


    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/372


    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
     

    • 40 min
    The Legalities of Aesthetics - A Deep Dive with Mandie Gossert

    The Legalities of Aesthetics - A Deep Dive with Mandie Gossert

    Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry.

    In today's episode of Spa Marketing Made Easy, we're diving deep into the legalities surrounding the aesthetics industry. 
     
    I'm joined by Mandie Gossert, a passionate esthetician who has taken her love for skincare to the next level by founding the Aestheticians Alliance in her state. Mandie is an experienced and talented esthetician with a decade of experience. 

    Together, we explore the evolving landscape of state regulations affecting aesthetic practices, the importance of staying informed, and how to get involved in advocating for our profession.
     
    In this episode, we discuss: 
    Mandie's Journey to create the Aestheticians Alliance in her state to advocate for regulations that affect our industry.
    The evolving state regulations and their impact on aesthetic practices across the country and aestheticians on regulatory boards.
    The steps Mandie and the Aesthetician Alliance are taking to address these changes in Maryland.
     
    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/371

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 22 min
    Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

    Daniela’s Debrief: Addo Wellness Institute’s Spa Manager Certification Event

    If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!


    We’ve been moving right along since 2024 kicked off with our inaugural Spa Manager Certification course. 
     
    As part of that course, we host one in-person event in Salt Lake City, Utah, for the students to meet in-person and get more hands-on lessons from our teachers. 
     
    In today’s episode, I’m sharing a full debrief from the event, plus more details about the Spa Manager Certification.
     
    If you are a spa owner, current spa manager, or aspiring spa manager interested in learning more about Addo Wellness Institute’s Spa Manager Certification, this episode is a must-listen! 
     
    In this episode, I discuss: 
    Addo Wellness Institute’s first Spa Manager Certification in-person event
    The positive morale and attitudes of the course’s students
    Key differences that separate the CEO from the Spa Manager role
    Three scenarios discussed at the event that can be used as a lesson to facilitate in your spa
     
    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/370
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
     

    • 16 min
    Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

    Key Takeaways from Echelon Front’s Muster Conference with Daniela + Kyle

    To truly practice what I preach, leadership development is constantly in my routine.
     
    With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SEALs…
     
    but boy was I blown away!
     
    After reading, Extreme Ownership: How U.S. Navy SEALs Lead and Win, I was hooked and ready to learn more about leading in a more practical, tangible way from authors Jocko Willink and Leif Babin.
     
    So my husband Kyle and I signed up to attend The Muster. 
     
    It’s an intense, two-day leadership conference designed to provide leaders with real-world applicable leadership principles, assessments, and role-playing opportunities to maximize their understanding and lock in their learning.
     
    Today’s episode of the Spa Marketing Made Easy is all about our takeaways from the conference.
     
    I highly recommend you take a listen because there are some really eye opening reflections about how this conference breaks a lot of stereotypes and helps view leadership from a more practical perspective.
     
    In this episode, we discuss: 
    Daniela and Kyle’s biggest takeaways from Echelon Front’s Muster conference
    Learning leadership in a practical, tangible way
    Current trends for what motivates employees
    Importance of showing compassionate leadership
    How leaders can empower employees and encourage them to be better humans in the world
     
    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/369
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 21 min
    WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

    WATCH: What Does PDO Max AfterGlo™ Do For The Skin?

    We know the bread and butter of the spa industry are great before + after photos.
     
    So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthetics.com) to watch the mini presentation from my guest, Jaclyn Luongo on PDO Max AfterGlo™.
     
    Jaclyn, Director of Sales & Business Development for PDO Max, is on the podcast today to share all things PDO Max AfterGlo™ and the benefits it can bring to your spa business.
     
    In this episode, we discuss: 
    A full explanation of PDO AfterGlo™ 
    The science + benefits it brings for the skin
    Befores + After examples
    Origin story for PDO Max
     
    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/368
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 24 min

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