The Local Marketing Trends Podcast

Gordon Borrell
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  • MARKETING
  • EVERY TWO MONTHS
The Local Marketing Trends Podcast Podcast

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

  1. Riegsecker Sees Local Media at an Inflection Point

    9 SEPT

    Riegsecker Sees Local Media at an Inflection Point

    Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that this industry has been waiting for."

    22 min
  2. Finally, Local Podcasting Might Be Catching On

    26 AUG

    Finally, Local Podcasting Might Be Catching On

    While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.

    28 min
  3. Are Digital Marketing Services Worth Selling?

    12 AUG

    Are Digital Marketing Services Worth Selling?

    If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory."

    21 min
  4. This Iconoclast Doesn't Mince Words on Today's Mass Media

    29 JUL

    This Iconoclast Doesn't Mince Words on Today's Mass Media

    With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.

    24 min
  5. Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

    15 JUL

    Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

    Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication.

    32 min
  6. The Forgotten Goldmine in Email

    24 JUN

    The Forgotten Goldmine in Email

    Keying off a record-breaking podcdast entitled, "It's the Email, Stupid," our hosts dive deeper into why email is so powerful yet so overlooked. The episode includes an interview with email expert Kurtis Barton, SVP of Voice Media Group.

    26 min
  7. Radio's New Leader Brings An Attitude To the Job

    10 JUN

    Radio's New Leader Brings An Attitude To the Job

    Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.

    33 min
  8. Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

    28 MAY

    Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun

    Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.

    30 min
See All (129)

About

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

Information

  • Creator
    Gordon Borrell
  • Years Active
    2019 - 2024
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © 2023 Borrell Associates, Inc Local Marketing Trends Podcast
  • Show Website
    The Local Marketing Trends Podcast

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