056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical Paid Search Magic

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.