1h 3 min
077: Darrell Vesterfelt – Running a 101,000-Person Online Summit The Nathan Barry Show
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- Marketing
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.The importance of authenticity in the homesteading world.A rundown of Darrell’s various businesses.The publication and publishing house, Homestead Living: what inspired it and where it’s going. The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.The best marketing strategy according to Darrell.
Links & Resources:
Homestead Living
Homestead Living on Instagram
School of Traditional Skills
Homesteading Family
Good People Digital
Everything Worth Preserving
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.The importance of authenticity in the homesteading world.A rundown of Darrell’s various businesses.The publication and publishing house, Homestead Living: what inspired it and where it’s going. The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.The best marketing strategy according to Darrell.
Links & Resources:
Homestead Living
Homestead Living on Instagram
School of Traditional Skills
Homesteading Family
Good People Digital
Everything Worth Preserving
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
1h 3 min