2. Inbound Marketing for Schools with Brendan Schneider PeerPal Pod

In our second episode of PeerPal Pod, CEO Brennan Stark sits down with Brendan Schneider, owner of Schneider B Media. Having worn many different hats in both the academic and marketing industries, Schneider shares his perspective of marketing's role in the admissions process, what schools can learn from inbound marketing principles, and of course, the origin story of Schneider B.