Growing your business; using the customer centric approach Yard Business Podcast

It's a common saying that the customer is king, but do they drive your business exclusively?

In this episode, Temitope Adelanwa the Founder of APMC (African Product Marketing Community), points out the mistakes small and big businesses make when taking a product/idea to the market and the benefits of defining your business before making customer king.

APMC is a professional community for Product marketers in the African Techspace.

Check out our previous episodes for more insightful content.