How Lion Pose Got Into Sephora Before Having a Product

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.

Here's a glimpse of what you'll learn:

• Madhu’s early career at Google, Pinterest, and Meta

• Lessons from launching products at big tech companies

• Why she left to become a founder before having an idea

• Building and selling her first company in infant formula

• Co-founding Lion Pose and targeting Sephora from day one

• The “questions framework” she learned at Meta and still uses

• The realities of being a founder vs. corporate life

• Defining passion in business and why it matters

• Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins