PaperTalks with James Cropper James Cropper

Floral Street founder and CEO Michelle Feeney talks to Richard Dancy, brand manager at Colourform about their packaging collaboration.

Michelle is something of a beauty powerhouse. She started in PR, before moving to New York and being headhunted by Estée Lauder Companies to work on Prescriptives and Crème de la Mer before becoming VP, Global Communications of MAC Cosmetics. She spearheaded the MAC AIDS Fund and Viva Glam initiatives, realising that beauty could create broader social awareness and change. After moving back to the UK, Michelle went on to become CEO of St Tropez (pioneering their Princes Trust collaboration), CEO of PZ Cussons Beauty Division, before taking a career sabbatical. Michelle burst back with the launch of Floral Street, a modern British fragrance brand with sustainability and eco-responsibility at its very core.

Find out more about Floral Street at https://floralstreet.com.
Learn more about James Cropper and Colourform at https://www.jamescropper.com. Hear more conversations in our PaperTalks series at https://www.jamescropper.com/papertalks.

Mark Cropper, sixth generation chairman of the business, talks about his families involvement in the abolition of the slave trade and how those Quaker values of community and sustainability remain strong today.

Here we are, at the start of life returning to something more recognisable and yet everything has changed. The way we work, the way we socialise, and the way we shop have all been challenged, altered or at least reappraised. 

But what does this mean for packaging? And more specifically, what does the future of eco-designed packaging look like now?

The latest podcast in our PaperTalks series explores these questions with the expert help of our very own Stefan Pryor and Tricia Hartmann who are joined by Evelio Mattos from Package Design Unboxd, Charlotte Keesing from Walpole British Luxury and Kirsty Taylor from Lakes Distillery.

Here we are, at the start of life returning to something more recognisable and yet everything has changed. The way we work, the way we socialise, and the way we shop have all been challenged, altered or at least reappraised. 

But what does this mean for packaging? And more specifically, what does the future of eco-designed packaging look like now?

The latest podcast in our PaperTalks series explores these questions with the expert help of our very own Stefan Pryor and Tricia Hartmann who are joined by Evelio Mattos from Package Design Unboxd, Charlotte Keesing from Walpole British Luxury and Kirsty Taylor from Lakes Distillery. 

Does the consumer focus on hygiene mean the end of unboxing experiences?

Topics discussed in this episode include:


The shift in the 2020 consumer mindset now considering hygiene and sustainability when making purchase decisions

The tension between hygiene and the aesthetic beauty of packaging

PaperGard™ proven to be effective at reducing the presence of SARS-CoV-2, the virus that causes Covid-19, on the surface of paper


PaperTalks discussions are wide and varied relevant to all those who share an interest in the circular economy, sustainable packaging and creative paper applications.

Please visit our website to watch the video recording from this presentation.

Renowned paper make James Cropper are delighted to present "PaperTalks", a series of informative panel discussions on the future of the paper and packaging industry. James Cropper is a world-class, multi-award wining advanced materials and paper products group, with an operational reach in over 50 countries. The show hosts guests from the industry, creative innovators, influential design-led organisations and well-known brands. Our discussions are wide and varied and relevant to all those who share an interest in the circular economy, sustainable packaging and creative paper applications.