3 episodios

Podcast by PCMA

PCMA Podcast Series PCMA

    • Economía y empresa

Podcast by PCMA

    Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

    Leveraging Your Program’s Engagement Strategy to Reach Your ROI Potential

    The value of telling your story is critical in today’s organization. This session shares McDonald’s success story of taking their SMM program to the next level. You'll see how they did it through the development of an attendee engagement program.

    • 47 min
    Going Global With Strategic Meetings Management

    Going Global With Strategic Meetings Management

    If you haven't expanded your SMM program to all the global regions you hold business events you can't afford to miss this case study!

    • 50 min
    Make Your Event Go Viral With an Effective Social Media Strategy

    Make Your Event Go Viral With an Effective Social Media Strategy

    In this episode, we'll explore how to create authentic individual experience that sustains and extends your attendee base. ​Learn how one organization generated buzz and went viral by using personalized experiences for their event.

    • 54 min

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