Performance Delivered Steffen Horst and Dave Antil

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again.

In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2.5 billion credentials. Dhiraj brings a wealth of experience from scaling multibillion-dollar businesses at companies like Facebook, PayPal, and Bluevine. He shares his journey and the strategies he uses to turn Dashlane into a formidable challenger brand in the credential security industry.

We’ll cover:
Dhiraj’s unconventional career path from engineering to marketing.The critical challenges faced when rebranding Dashlane for business and consumer markets.Strategies for competing against well-established brands with limited resources.The importance of having a clear and distinct point of view as a challenger brand.Tips for hiring the right team to drive a challenger brand forward.And more

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined.

In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market strategies. With a rich background leading marketing efforts at top companies like Adidas, Puma, and Canyon Bicycles, Chris shares his insights on integrating AI into marketing workflows to achieve outstanding results. Join us as we explore the cutting-edge ways AI is transforming the marketing landscape.

We’ll cover:
Chris’ journey from traditional marketing to becoming a fractional CMOThe game-changing impact of AI on marketing automation and content creationPractical examples of AI tools enhancing SEO analysis and image creationHow to leverage AI for content repurposing and efficiencyThe future of AI in marketing and the balance between automation and human oversightAnd more

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines?

In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype.

Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generative AI solutions for healthcare revenue management. 

With a rich background spanning from journalism to marketing major AI-powered platforms, Ben shares invaluable insights into marketing AI effectively, ensuring it’s accessible and beneficial to all.

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. 
How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.
Welcome to today’s episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups. 
With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.

David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.

We’ll cover:
The evolution of AI in marketing: how generative AI has reshaped the landscape.Personalization strategies: finding the balance between effective and excessive personalization.Building a pipeline: innovative approaches for lead generation and engagement.Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital marketing.And more 

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of them? Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce. We’ll cover:
What happens when third-party data disappearsThe difference between zero and first-party dataHow brands can capture first-party data in a privacy compliant wayWhy brands shouldn’t outsource their first-party dataUntapped resources for zero-party dataAnd more