258 episodios

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

Personal Injury Mastermind Chris Dreyer, Rankings.io

    • Economía y empresa

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.

    256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight

    256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight

    Harness the power of on-demand virtual staffing with Legal Soft (@legal.soft). Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight. CEO Hamid Kohan explains how. 
    Dont miss his insights on the future of tech in the leal industry, from liability in 'smart' cars to the future of law firm management with AI.
    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Hamid Kohan LinkedIn
    Legal Soft Website
    Legal Soft Instagram (@legal.soft)

    What’s in This Episode:

    Who is Hamid Kohan?

    Where in the world should law firms source the best virtual talent?

    How to retain and incentivize a virtual staff.

    Why virtual staffing buys back time and can serve as a foundation for growth. 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 36 min
    255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

    255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry

    Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry.
    Hear John Berry live at PIMCON, the first-ever PIM Conference
    September 15 - 17 | The Phoenician | Scottsdale, AZ
    Website: Pimcon.org 
    Code for $200 off: PIMJOHN 

    Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’ favorite lessons from former PIM guests. 
    Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference. 
    Every law firm needs a unique selling position - or USP.  If words like ‘fights for the client’ or ‘cares for the client’ spring to mind - those are table stakes. Not USPs. Centering your practice on veterans by hiring former veterans and serving veterans - that is a Unique Selling Position. 
    Here’s why: It's a niche focus that leverages veterans' unique expertise while building community and demonstrating shared values like service, duty, and loyalty. Get the tools you need to discover your own USP.

    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 8 min
    254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

    254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth

    We're diving into the world of law firm acquisitions with a true expert -  Jon Groth, the founder of Groth Law. What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members.
    But here's where it gets interesting... 
    Jon recently acquired another Milwaukee law firm, expanding Groth Law's reach and capabilities even further. And he's here to share his insider knowledge on how to make a law firm acquisition work for you. He shares everything from crunching the numbers to getting smart about branding and protecting your firm's reputation.

    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Jon Groth  LinkedIn
    Groth Law Website
    Samster, Konkel & Safran Website

    What’s in This Episode:

    Who is Jon Groth?

    How to brand your firm after acquiring another practice.

    What to look for when purchasing a firm to expand a practice. 

    The case for protecting your marketing assets.  


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 27 min
    253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

    253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape

    Today we welcome the legendary Alan Weiss. Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurship and leadership.

    In this value-packed conversation, Alan shares his insights on how attorneys can take their practice to the next level. Discover how to price your services based on value, generate a steady stream of referrals, and stay ahead of the curve in an ever-changing industry. Alan challenges conventional wisdom and offers fresh perspectives that will make you rethink the way you approach your firm.

    Get your PIMCON Ticket Today!
    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Alan Weiss LinkedIn
    Alan Weiss Website
    Alan Weiss's The Uncomfortable Truth Podcast
    Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies

    What’s in This Episode:

    Who is Alan Weiss?

    How to be a better speaker.

    How doing the uncomfortable thing and removing one little obstacle can help you become limitless.

    Why quantity marketing and quality connection equal more referrals. 


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 36 min
    Welcome to Personal Injury Mastermind

    Welcome to Personal Injury Mastermind

    Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fiercely competitive landscape.
    Each episode features elite personal injury attorneys and innovative vendors who share exclusive insights and proven growth strategies to help you dominate your market. From leveraging the latest trends to implementing cutting-edge techniques, you'll gain the tools and knowledge needed to revolutionize your firm's presence and attract high-value cases.
    With a guest list featuring industry juggernauts such as Seth Godin, Jennifer Gore, James Helm, and Daniel Morgan, PIM brings you unparalleled access to the brightest minds in legal marketing and personal injury law.
    Subscribe to the Personal Injury Mastermind podcast today.

    • 1m
    252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

    252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches

    Leaders don't wait for opportunities - they create them.
    In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority?
    Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe was building his nationally renowned firm by hyper-specializing in trucking cases. An unconventional vision that drew skeptics and naysayers at first.
    But Joe's conviction paid off in a big way. Through total commitment to mastering this niche, he uncovered critical case details and massive insurance coverages that generalists missed. We're talking $150 million in hidden policies on a single case!
    Joe took it even further by cultivating an entire ecosystem around trucking law. From co-founding pioneering organizations like the Academy of Truck Accident Attorneys to getting official ABA Board Certification established, he legitimized and advanced the whole specialty.
    Now Joe reveals his insights on how niche focus, grit, and building the right support system are the keys to dominating any emerging area. Whether you want to blaze your own trail, maximize cases, or just learn from a living legend - this is the story of stratospheric success through hyper-specialization.
    Don't miss legal marketing titan Chris Dreyer's second eye-opening conversation with Joe Fried (check out Part 1 here). They cover Joe's journey taking an unconventional idea and turning it into one of today's most robust practice areas.
    Get your PIMCON Ticket Today!

    Links
    Want to hear more from elite personal injury lawyers and industry-leading marketers?
    Follow us on social media for more.
    Rankings.io Instagram
    Chris Dreyer Instagram
    Rankings.io Twitter
    Rankings.io Website
    Joe Fried on LinkedIn
    Fried Goldberg on LinkedIn
    Fried Goldberg Website
    The Trucking Attorneys YouTube

    What’s in This Episode:

    Who is Joe Fried?

    What is the best marking tactic for getting commercial trucking cases?

    What is the difference between b2b and b2c marketing for trucking cases?

    What to do as soon as a trucking case comes in the door.


    Past Guests
    Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

    Additional Episodes You Might Enjoy

    80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good

    84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry

    101. Pratik Shah, EsquireTek — Discovering the Power of Automation

    134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

    104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

    63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

    96. Brian Dean, Backlinko — Becoming a Linkable Source

    83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

    73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

    • 39 min

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