25 min
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses Unmade: media and marketing analysis
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- Marketing
Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.
Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giants
Have you considered becoming a paying member of Unmade to get the full picture?
Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and receive discounts on all our events. Become a member today!
Melbourne makes up its mind about the K+J Show
Kyle Sandilands and Jackie Henderson exploded onto the Melbourne airwaves this morning with a family-unfriendly half hour opening talk break that kept the bleeper operator busy (we include a small excerpt in today’s podcast). Introducing the team behind the Sydney-based Kyle & Jackie O Show to the Kiis Melbourne audience, Sandilands and Henderson ranged through topics including sex acts, sexual preferences and sexually transmitted diseases.
There were also moments of dead air where local feeds failed to fill the ad break, for the digital audio stream at least, as ARN grappled with the technicalities of a live national show with local inserts.
And ARN pulled a switcheroo on Fox FM, upgrading the prize in their secret sound contest to $200,000
Also today, we examine Australian’s increasingly fractious relationship with the digital behemoths including Google, TikTok, Facebook and Twitter.
And Cosmo is returning.
Further reading:
* New York Times: Congress Passed a Bill That Could Ban TikTok. Now Comes the Hard Part
* Capital Brief: Leadership vacuum at TikTok Australia as US ban looms
* Australian Financial Review: Small player Twitter
* Australian Financial Review: Facebook shifts more than $1.1b offshore as local profits rise 36pc
* Australian Financial Review: Google hides its total revenue from Australia in new accounts
Today’s episode features Tim Burrowes and Abe Udy
Time to leave you to start your week.
Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Toodlepip…
Tim Burrowes
tim@unmade.media
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.
Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giants
Have you considered becoming a paying member of Unmade to get the full picture?
Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and receive discounts on all our events. Become a member today!
Melbourne makes up its mind about the K+J Show
Kyle Sandilands and Jackie Henderson exploded onto the Melbourne airwaves this morning with a family-unfriendly half hour opening talk break that kept the bleeper operator busy (we include a small excerpt in today’s podcast). Introducing the team behind the Sydney-based Kyle & Jackie O Show to the Kiis Melbourne audience, Sandilands and Henderson ranged through topics including sex acts, sexual preferences and sexually transmitted diseases.
There were also moments of dead air where local feeds failed to fill the ad break, for the digital audio stream at least, as ARN grappled with the technicalities of a live national show with local inserts.
And ARN pulled a switcheroo on Fox FM, upgrading the prize in their secret sound contest to $200,000
Also today, we examine Australian’s increasingly fractious relationship with the digital behemoths including Google, TikTok, Facebook and Twitter.
And Cosmo is returning.
Further reading:
* New York Times: Congress Passed a Bill That Could Ban TikTok. Now Comes the Hard Part
* Capital Brief: Leadership vacuum at TikTok Australia as US ban looms
* Australian Financial Review: Small player Twitter
* Australian Financial Review: Facebook shifts more than $1.1b offshore as local profits rise 36pc
* Australian Financial Review: Google hides its total revenue from Australia in new accounts
Today’s episode features Tim Burrowes and Abe Udy
Time to leave you to start your week.
Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Toodlepip…
Tim Burrowes
tim@unmade.media
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe
25 min