The Prosperous Piano Teacher Ashlee Young

I’m thrilled to share an inspiring conversation with Katie Gettys, an innovative entrepreneur who has mastered the art of scaling online teaching businesses. Katie's journey is a fascinating blend of passion, travel, and entrepreneurial spirit that offers valuable lessons for educators everywhere.
From Classroom to Global AdventureKatie began her career as a traditional music educator, teaching elementary school students. However, a quarter-life crisis at age 25 led her to take a bold step. She left her classroom job to travel and live abroad, spending time in Prague and exploring Europe and Southeast Asia. During this period, she discovered online teaching through VipKid, where she taught English to children in China.
Discovering Outschool and Online Music TeachingUpon returning to the States at the onset of the pandemic, Katie missed her musical roots and sought ways to teach music online. She found Outschool, an online platform that allows teachers to create and offer classes to children aged 3 to 18. Within three months, Katie was making more than half of her previous teaching salary, and she knew she had found her niche.
What is Outschool?Outschool is an online marketplace connecting students and teachers for a wide range of subjects, including music, life skills, and more. Unlike traditional education platforms, Outschool does not require teachers to have formal degrees—just a passion and expertise in their subject area. While Outschool takes a 30% cut of earnings, the platform’s extensive marketing and student base make it a valuable partner for many educators.
Expanding Her StudioKatie’s success on Outschool allowed her to scale her business further by hiring other teachers to meet growing demand. This move not only diversified her studio’s offerings (including piano, voice, and drums) but also enabled her to serve more students effectively. Transitioning from an independent teacher to managing an organization on Outschool required creating a legal entity and demonstrating her ability to attract students, a process Katie now helps others navigate through her coaching business.
Overcoming Challenges and Personal GrowthKatie’s journey wasn’t without challenges. She faced significant self-doubt, especially when considering hiring other teachers. However, she worked through these limiting beliefs and embraced her role as a leader. Katie also shared insights into managing multiple projects and the importance of simplifying to avoid overwhelm.
The Importance of Focus and SimplificationBoth Katie and I resonate with the idea that business growth often reflects personal growth. Katie has explored various business avenues but recently emphasized the need to focus on what truly matters. This approach reduces stress and increases efficiency, allowing her to enjoy the freedom that entrepreneurship promises.
Katie’s story is a powerful reminder of the importance of pursuing your passion, even if it means taking unconventional paths. Her success with Outschool and her ability to scale her business while maintaining a focus on personal growth offer valuable lessons for all educators.
Connect with KatieHelp teachers start and scale their teaching businesses with Outschool. If you’re inspired by Katie’s journey and want to learn more, you can find her on:
Free download: Katiegettys.com
Katie Gettys Youtube Channel
Teacher Entrepreneur Podcast
Instagram KatieGettys_
Get in touch with...

In today's digital age, establishing a strong online presence is essential for success in any industry. Whether you're running a small business or building a personal brand, converting online visitors into loyal customers is the key to growth and sustainability. In this blog post, we'll explore five essential strategies to supercharge your online platform and drive meaningful conversions.
1. Captivating Content:
Quality content is the foundation of any successful online presence. From blog posts to social media updates, compelling content grabs attention, builds authority, and drives engagement. To create captivating content, focus on providing value to your audience, addressing their pain points, and sparking meaningful conversations. By consistently delivering high-quality content, you'll establish yourself as a trusted resource in your niche and attract more visitors to your website.
2. Seamless User Experience:
A seamless user experience is crucial for converting visitors into customers. Your website should be easy to navigate, visually appealing, and optimized for speed and performance. Pay attention to factors such as site structure, page layout, and mobile responsiveness to ensure that users can find what they're looking for quickly and easily. By prioritizing user experience, you'll reduce friction in the conversion process and increase the likelihood of visitors taking action.
3. Conversion-Focused Forms:
Streamline the process of capturing leads and collecting information with conversion-focused forms. Design your forms to be user-friendly, intuitive, and easy to complete. Minimize the number of fields required and use clear, concise language to guide users through the form submission process. By reducing cognitive load and making it as simple as possible for users to provide their information, you'll increase the likelihood of conversions and generate more leads for your business.
4. Compelling Reviews:
Social proof is a powerful driver of conversions. Encourage satisfied customers to leave reviews and testimonials sharing their positive experiences with your products or services. Display these reviews prominently on your website to build trust and credibility with potential customers. Be sure to respond promptly and professionally to both positive and negative reviews, demonstrating your commitment to customer satisfaction and transparency. By showcasing real-life success stories, you'll inspire confidence in your brand and encourage more conversions.
5. Video Testimonials:
Harness the persuasive power of video testimonials to drive conversions. Video content is highly engaging and allows you to tell a compelling story that resonates with your audience. Encourage satisfied customers to share their experiences on camera, highlighting the benefits of your products or services. Incorporate these video testimonials into your website and marketing materials to provide authentic social proof and inspire trust in your brand. By leveraging the emotional impact of video content, you'll create a memorable impression on your audience and drive more conversions.
Mastering conversion optimization is essential for maximizing the effectiveness of your online platform. By implementing these five strategies—captivating content, seamless user experience, conversion-focused forms, compelling reviews, and video testimonials—you'll supercharge your online presence and drive meaningful conversions. Start implementing these strategies today and watch your business grow!

Welcome to another episode of The Prosperous Piano Teacher! Today I'm thrilled to delve into a topic that might sound a bit unconventional at first: three "woo" tips to boost your income over the next year. Now, before you raise an eyebrow, let's explore how embracing a bit of the mystical and intuitive side can actually work wonders for your financial growth.
Embracing the WooLet's face it: as entrepreneurs, we often find ourselves deep in the trenches of strategy and tactics, trying to navigate the practical aspects of running a business. But what about that part of us that craves intuition and spiritual connection? For me, that "woo" side has always been present—a deep knowing that music is about more than just notes and rhythms, but a profound connection.
I want to share three tips that have been instrumental in my own journey, even if they might seem a bit unconventional to some. These are practices that have worked for me, often without me even realizing it until I saw similar strategies discussed by successful entrepreneurs and in books on manifestation.
Reflecting on Unexpected AchievementsLet's start by reflecting on the unexpected paths to success. I shared my own story of paying off student loans after nine years, a goal I had set but had no clear path to achieve. Life took unexpected turns with my divorce and selling my house, leading to the fulfillment of that goal in ways I couldn't have predicted.
I invite you to think back on your own life. Remember those big goals or milestones you achieved—starting a business, graduating, buying a home—and how the journey unfolded. More often than not, we find that the "how" was not what we originally planned. Life has a way of surprising us, and it's okay not to have all the answers.
Bonus Tip: Release the HowHere's where the magic happens—by releasing the need to know exactly how we'll achieve our goals, we make space for creative solutions and serendipitous moments. Trusting in the process, even when it seems unclear, can lead to those "aha" moments where the path forward becomes clear.
I'm excited to hear your thoughts on today's episode! I know "woo" topics might not be everyone's cup of tea, but I believe these tips are universally applicable, whether you're a business owner or simply aiming for financial growth.
If this episode resonated with you, I'd love to hear from you! Share your thoughts with me on Instagram, and if you found value in these tips, consider sharing the episode with a friend or on social media.
Remember, these practices are not just for business owners—they're for anyone looking to improve their money mindset and reach their financial goals. And if you've been enjoying The Prosperous Piano Teacher, leaving a rating and review would mean the world to me. Your support helps these episodes reach others who might benefit from them.
I want to remind you that you are powerful, and you have the ability to create the financial abundance you desire. Trust in the process, release the need for rigid plans, and make space for life's magic. Here's to a fantastic week ahead, and I can't wait to be back with you for the next episode!

Today's episode is all about the journey to twenty-three thousand dollars in passive income from my evergreen course. If you've been following along, you might remember when I first mentioned making three thousand dollars from this course while on vacation. Well, fast forward to now, and it has brought in twenty-three thousand dollars in the last four months alone.
So, what's the secret? Is passive income really passive? Let's dive in.
The Myth of Passive IncomeLet's start by addressing the term "passive income." I've always had mixed feelings about it. The term implies earning money without effort, which isn't entirely true. For me, passive income involves setting up a revenue stream that operates with minimal ongoing work. It's not about doing nothing; it's about scalability and efficiency.
This journey started last April when the idea for this course first took shape. By June, I was selling it as a live class, and by October, I had transitioned it into an evergreen course. Since then, it's been running smoothly in the background, bringing in revenue with minimal effort.
Now, let's talk about the biggest lesson I've learned: the importance of data. Collecting and analyzing data about every part of the process has been crucial. From the landing page visits to video watch times to email clicks, every data point tells a story.
False attribution is a trap many fall into. It's when we attribute a drop in sales or other metrics to the wrong causes without looking at the data. For example, a decrease in sales could lead to knee-jerk reactions like re-recording webinars or changing prices. But without analyzing the data, it's just guessing.
I experimented with ManyChat, an automation tool, to streamline the process. While it increased opt-ins, it also led to lower video watch rates. This change affected revenue, but instead of panicking, I trusted the data. Patience is key, especially when introducing new elements to the funnel.
Buyers often take about forty-two days to convert into customers. It's a process of warming up, considering, and then making a decision. Understanding this helped me remain patient and not overreact to short-term fluctuations.
Remember that building passive income takes time and patience. It's not an overnight success story but a journey of setting up systems, analyzing data, and making informed decisions. And always beware of false attribution—it can lead you astray.
If you're considering creating a course or venturing into passive income, know that you can do it. Trust the process, collect your data, and stay patient. And if this episode resonated with you, reach out on Instagram. Your feedback helps shape the content.
Remember, it's a process, but with dedication and data, you can achieve your goals. Thank you for tuning in to today's episode. I hope you found these insights valuable as you navigate your own journey to passive income.

Welcome to another episode of The Prosperous Piano Teacher! I'm Ashlee, and today I had the pleasure of sitting down with Tiffany Strong Smith, a remarkable individual with a wealth of experience in the world of piano teaching. Tiffany's journey is not just about running a successful studio; it's about following her passion, making tough decisions, and redefining what it means to work hard.
A Journey Rooted in PassionTiffany's journey began at the age of five when she started piano lessons. Like many young students, she had her moments of frustration and resistance, but her parents' unwavering support kept her on track. Little did she know that this early introduction to music would shape her life in unexpected ways.
After years of teaching private lessons from her home, Tiffany found herself at a crossroads in 2015. Feeling uninspired and frustrated with the status quo, she took a leap of faith and ventured into group lessons. This decision was unconventional at the time, but it turned out to be a game-changer for her studio.
The Evolution to a Brick-and-Mortar StudioGroup lessons proved to be immensely successful, and Tiffany quickly outgrew her home studio. In partnership with a friend, she founded KeyBox Studio in Gilbert, Arizona. The transition from a home studio to a brick-and-mortar location was not without its challenges, particularly when it came to hiring teachers and setting tuition rates.
One of the most significant hurdles was realizing that the initial financial projections fell short. Tiffany had to recalibrate and make tough decisions about tuition rates and teacher compensation. It was a learning curve, but she recognized the importance of valuing her teachers while ensuring the business remained sustainable.
The Courage to Raise PricesA pivotal moment came during the pandemic when Tiffany and her business partner made the bold decision to raise prices by thirty percent. It was a risky move, especially during uncertain times, but it paid off. The studio not only survived but thrived, proving that sometimes the most daunting decisions lead to the greatest rewards.
Working Smart, Not Just HardIn our conversation, Tiffany and I explored the concept of "working hard" in the context of building a successful studio. Contrary to the traditional narrative of long hours and constant hustle, she emphasized a different kind of hard work. For Tiffany, working hard meant making tough decisions, trusting her instincts, and being open to change.
She shared how her definition of hard work evolved over the years. It was not about teaching more hours or taking on more students but about making strategic choices that aligned with her vision. Whether it was transitioning to group lessons, raising prices, or launching new initiatives, Tiffany's journey was guided by courage and conviction.
Lessons in Business and PassionThrough Tiffany's story, we learn valuable lessons about running a successful studio:
Value Your Teachers: Finding the right teachers who align with your studio's culture is crucial. Fair compensation and clear communication are key to a harmonious working relationship.Set Your Prices Wisely: Don't be afraid to charge what your services are worth. Setting prices based on the business's needs, not fear, ensures sustainability.Embrace Change: Tiffany's willingness to try new approaches and pivot when necessary led to growth and success. Be open to new ideas and opportunities.Follow Your Passion: Above all, Tiffany's journey is a testament to the power of following your passion. When you love what you do and believe in your vision, the hard work becomes a labor of love.
Tiffany shared her excitement about a new project on the horizon. Despite the challenges and uncertainties she faced, her journey as a piano teacher has been one of fulfillment and joy. She...

In this episode, we're diving deep into the world of social media metrics and uncovering the truth about likes, shares, and follows. Host delves into the myth of vanity metrics and sheds light on what truly drives income in your business.
Understanding the distinction between vanity metrics and actionable metrics is crucial for making informed decisions aligned with your business goals. Vanity metrics, such as follower counts and video views, often deceive us into thinking success is within reach, when in reality, they don't directly translate to revenue.
For instance, having a large Instagram following or YouTube subscriber count doesn't guarantee sales or ad revenue. The real measure of success lies in engagement and conversion rates. Host shares insightful examples, illustrating how focusing on actionable metrics like workshop attendance and course purchases yields tangible results.
By shifting the focus from superficial metrics to meaningful indicators of success, such as workshop sign-ups and video watch time, you can make data-driven decisions that drive growth and revenue in your business. Don't fall into the trap of chasing vanity metrics—focus on what truly matters to achieve your business objectives. Tune in to learn how to navigate the world of social media metrics and maximize your business's potential.
It's time to focus on what truly matters—the metrics that drive results and help you achieve your business goals.
🎧 Ready to take your online business to the next level? Tune in now!
Cheers,
Ashlee
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