Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing.
If you’re looking for advice, ideas, tools and techniques on how to use video for business marketing purposes with ACTIONABLE tips then hosts and industry experts Joel Goobich and Brendan Carty delivers weekly.
Each episode brings you a discussion on a specific video marketing topic; from strategy, to video production to video analytics or an interview with market leaders who share their insights into how they successfully use videos for marketing, social media and branding.
7 Ways To Get Your Video Watched
Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.
Video Marketing Shorts #29 - How to Use Testimonial Videos
A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel.
On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.
Video Marketing Should Be Taught At College
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner?
On this episode we have a panel discussion on whether video marketing should be taught at the college level.
Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017
On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.
The Video Marketing Glossary - Part B
This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.
Video Marketing Shorts #27: What is a Video Storyboard?
The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.
On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.