095 - Brand Promise Jey's Podcasting Journal

Your brand is your promise to your audience. Why is this crucial to get right for podcasting? How can you design a simple brand promise?

BRAND  PROMISE TEMPLATE - Complete this sentence:
The only ________________________________

(What?)

That____________________________________

(Category?)

For_____________________________________

(Who is the listener?)

In______________________________________

Where is the market or geography?)

In an era of  ____________________________

(When. Underlying trend?)

E.g. for my show, this would be: "The only solo podcast that publishes daily content on the art and craft of podcasting, for proactive podcasters starting their journey, in English speaking countries, in an era where COVID is making people rely on themselves to make their voices heard and develop a side hustle or passion project."

PRODUCTION NOTES:

Recording Mic: Zoom LMF-2 Lavalier mic

Recording device: Zoom F2 32 bit float Field Recorder

Recording location: Dining Table (No pillow-fort and hence the reverb, argh!)

Recording format: WAV (32-bit float mono)

Sound Treatment Mixing and EQ: Adobe Audition

Editorial Edit: Descript.com

Mastering Sound Treatment: Auphonic Productions at Auphonic.com

Auphonic.com settings [to output as a 16bit mono WAV file]: Adaptive Leveler (on), Loudness Normalization (Loudness Target -19 LUFS ), Filtering (on), Noise and Hum Reduction (Reduction Amount: Auto), Sample rate: 44.1kHz

I uploaded the resulting WAV file to Anchor.fm to host the file and added the music from their free music stock.