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Welcome to the Business Catalyst podcast! We'll post a new episode each month, keeping you up to date with the latest BC product news, introducing you to members of the team behind BC, plus tips and tricks for building and selling the solution.

BC Podcast Adobe Business Catalyst

    • Technologie

Welcome to the Business Catalyst podcast! We'll post a new episode each month, keeping you up to date with the latest BC product news, introducing you to members of the team behind BC, plus tips and tricks for building and selling the solution.

    Episode 47 of the BC Podcast – Jayne Burgess

    Episode 47 of the BC Podcast – Jayne Burgess

    In this month’s interview Jayne Burgess from Flirt Group explains why it’s important to go out and see your clients in-person. She also discusses the advantages of being flexible, and making life easier for everyone involved in a project. Tune in for Episode 47 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov1323", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126655", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Michael Sallander announces the BC App of the Month Jayne explains why it’s important to meet clients in person Jayne discusses how she makes life easier for those around her Two of the biggest take-aways from my interview with Jayne is how she goes out of her way to make a personal connection with her clients, and also tries to make life easier for the people around her. Get out the door. When possible, do site-visits. Meeting your clients in person will help build a personal relationship. Many of your competitors do everything online and communicate only through email. If you take the time to see your clients, you will have a huge advantage over virtual companies. You will stand out. Also, seeing your client’s work environment will also give you a better understanding of how their business operates. Understanding the “big picture” will allow you to solve their overall business problems, not just quote on a website. Make it easy. Jayne figures out how to make the workflows as simple as possible for her developers and her clients. For example, Jayne won’t make her clients log in to a project management tool if their normal workflow is email. She makes her client’s workflow easier and then adapts to get the information into the Flirt Group’s internal workflow. To learn more, listen to the entire interview. Scott B Reynolds - Thrise Resources mentioned in podcast: Xero - http://xero.com/ Flirt Group - http://flirtgroup.com.au/

    Episode 46 of the BC Podcast – Dave Haggblad

    Episode 46 of the BC Podcast – Dave Haggblad

    In this month’s podcast, Dave Haggblad from Digital Ink Multimedia shares how he uses WHOSAYDO to make his clients' sites more successful. Tune in for Episode 46 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov1322", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126654", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Michael Sallander announces the BC App of the Month Dave walks through Digital Ink Multimedia’s process Dave explains the value of WHOSAYDO In this month’s interview Dave explains the three questions he asks before starting a project. He calls this process WHOSAYDO. Who are you trying to talk to? "When you talk to everybody you are talking to nobody" Build a profile of your ideal customer. Be very specific. It should really feel like you’re talking to one person. Don’t worry, the rest of your clients will still hear the message, but your target clients, the ones you love to work with, will feel like your speaking just to them and that’s very powerful. What are you trying to say to them? "You can't have a website that says 50 things. No one will hear it." What is your primary message? What is your secondary message? Everything you do with design and content should support the primary or secondary message. What do you want them to do? Make it clear how to take an action. Don't leave your visitor at the bottom of the page. After consuming your carefully crafted content, don’t leave your prospect not knowing what to do next. Don’t assume they will know how to contact you, sign up for your newsletter/course, or buy what you’re selling. Make it really clear what the next step is. To learn more, listen to the entire interview. Scott B Reynolds - Thrise Resources mentioned in podcast: Building an App in an Hour (Webinar Recording) - http://businesscatalyst.com/bc-blog/webinar-recording-build-an-app-in-an-hour-with-michael-sallander Digital Ink Multimedia - http://www.digitalinkmultimedia.com/ BC App Store - http://www.bcappstore.com/ BC Gurus - http://www.bcgurus.com/

    Episode 45 of the BC Podcast - Megan Taylor

    Episode 45 of the BC Podcast - Megan Taylor

    In this month’s podcast, Megan Taylor from Kapow Interactive walks us through a typical web project from start to finish. Tune in for Episode 45 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov1320", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126653", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Michael Sallander’s big announcement Megan walks through Kapow Interactive’s process Megan shares what she wishes she knew when starting out Important Takeaways: Don’t forget about offline marketing. It makes sense that a web professional would market themselves online. And, in many cases this is a good strategy, but don’t forget about marketing yourself offline. Megan works closely with her local Chamber of Commerce, wraps her car with her company information, and even advertises in the local newspaper. Every area is different so experiment with your marketing, but don’t forget about traditional marketing. Say no to work, but keep in touch. It’s smart not to spend too much time with clients who aren’t ready to invest in their online business. This is why Megan says “no” to some work. However, she keeps track of these potential clients. When work is slow, these contacts can be valuable leads. Many of these contacts could now be in a better position to pay for online services. Work on your business. If you start a website-building business, you probably already know something about building websites. Put some time into learning the business. Educating yourself in sales, marketing, and accounting will help you build a successful business. To learn more, listen to Megan’s entire interview. Scott B Reynolds - Thrise Resources mentioned in podcast: Kapow Interactive - http://www.kapowinteractive.com.au/ BrowserStack - http://www.browserstack.com/ BC App Store - http://www.bcappstore.com/

    Episode 44 of the BC Podcast - Katie Zulanas

    Episode 44 of the BC Podcast - Katie Zulanas

    In this month’s podcast, Katie Zulanas from MediaTrik walks us through the steps her company takes in a web project. Tune in for Episode 44 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov132", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126652", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Congratulations to the BC App of the Month developers and prize winner Interview with Katie Zulanas from MediaTrik Business Catalyst Quiz Question Stop Losing Clients. Once you do business with MediaTrik, you aren’t going anywhere. And, that isn’t by accident. Katie has put a lot of thought into creating a process where clients are quickly entered into MediaTrik’s system. This process happens quickly and efficiently. And, once your project is complete you’ll find your new team continues to support you. And, there is good reason MediaTrik is so attentive to your needs. Katie and her team know if you feel like they are a part of your team, you are more likely to buy into their other services, like SEO. To find out more, listen to Katie’s interview. Scott B Reynolds - Thrise Resources mentioned in podcast: Ugurus - http://www.ugurus.com/ Liquid Markup Lessons - http://businesscatalyst.com/bc-blog/liquid-lessons-special-offer Cross Browser Testing - https://crossbrowsertesting.com/ Freshbooks – http://freshbooks.com Freshdesk - http://freshdesk.com/

    Episode 43 of the BC Podcast - Kristen Lindsey

    Episode 43 of the BC Podcast - Kristen Lindsey

    In this month’s podcast, Kristen Lindsey from Apokrisis speaks to me about her successful sales techniques. Tune in for Episode 43 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov131", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126651", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Congratulations to the BC App of the Month developers and prize winner Interview with Kristen about her sales techniques Business Catalyst Quiz Question Be A Business Partner “We are not just orders takers for a site, we want to have their solution to be integrated in their overall business goals.” Speaking with Kristen, I am reminded how important it is to be seen as a business partner, not an order-taker. It takes building trust and setting expectations early on, but it makes for a more valuable relationship. “Business first, then marketing” Kristen uses the business goals established in the proposal process to create a monthly dashboard showing progress towards those business goals and return on investment. This not only keeps communications open, but also allows for opportunities to help clients move towards those goals. Being a business partner makes you extremely valuable and of course leads to more work. “It’s the businesses that really try to integrate their website into their overall business that have the most success.” It’s our job to explain why this is true. Kristen, and the rest of Apokrisis have obviously have done a great job proving that the work they do is a great return on investment. Resources mentioned in podcast: Apokrisis BC App of the Month Liquid Markup Lessons Avinash Kaushik Quote Roller Mavenlink Scott B Reynolds - Thrise

    Episode 42 of the BC Podcast - Stephanie Campanella

    Episode 42 of the BC Podcast - Stephanie Campanella

    My podcast strategy is to interview various Business Catalyst Partners who are willing to share their experiences with specific areas of their business. Marketing is a great place to start. After having a few conversations with Stephanie I knew she would be the perfect Business Catalyst Partner to interview about the subject. In this month’s podcast, Dave Haggblad and I start out by discussing the January 2015 system update, including date filters, partner-to-partner site transfers, and web app improvements. Then, Stephanie Campanella from Summit Web Design and Tradies Get Online speaks to me about the advantages of Niche Marketing. Tune in for Episode 42 of the Business Catalyst podcast! Listen to this month’s podcast: Simply click the play button below to stream the podcast via your browser. player AudioPlayer.embed("player-nov132", {soundFile: "http://www.businesscatalyst.com/LiteratureRetrieve.aspx?ID=126650", noinfo: "yes" }); Alternatively, you can download the podcast in .mp3 format for offline listening. In this episode: Scott and Dave Haggblad talk about recent system update Interview with Stephanie about Niche Marketing Business Catalyst Quiz Question It’s amazing what you can learn when you simply ask (and listen). Stephanie had a lot to share about Niche Marketing. Here are my favorite quotes from the interview: “It won't shrink the business, it will make it bigger” The idea of limiting your customers to a specific type may seem counter-intuitive, but Stephanie makes some powerful arguments on why it can grow your business. “There are a hundred different electricians and they have different strengths.” It’s important to realize that even in Niche Marketing customers can be similar but they not the same. Knowing your industry saves a significant amount to time on research, but you still need to know your client’s business goals and their strengths. And, as Stephanie points out in the interview, making a deep dive into your customer’s business allows for better long tail keywords. Stephanie uses as much Business Catalyst for her own company as she can, including the entire CRM. She also uses the built-in reporting tool to make intelligent decisions in her marketing, like when to schedule email campaigns. “It’s really about picking the right time to send it to the right audience. And, and the more niche you are the stronger connection to your audience you get, therefore the better data you get." According to Stephanie, another reason to use Business Catalyst in your own company is that it shows that she's committed to the platform, even for her own site. There's nothing more important than your clients knowing they can trust you. It was a blast interviewing Stephanie, and I can't wait for my next interview. Scott B Reynolds

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