Comfortably Stuck. The Sleeping Duck Syndrome.

Why do big companies—with all their money, people, and power—struggle to truly innovate? In this fun and no-nonsense episode, Alexandra chats with Richard Roolvink, consultant and coach in ICG Rijnconsult in the Netherlands, who drops some spicy truths. He compares big firms to fat cats and calls them sleeping ducks - easy targets for faster, leaner players.

Richard unpacks the difference between renovation (aka polishing the old stuff) and real innovation (creating something genuinely new). He says it straight: old roads won’t take you to new places. So why do companies keep walking them?

We dive into the three big blockers he sees in corporate leadership:

😴 Complacency – the comfort zone is killing progress

🌫️ Lack of clarity – when no one knows the true destination

🪫 Lack of commitment – big talk, small action

If you work in or with large organizations, this one will hit home. It’s packed with sharp metaphors, honest takes, and ideas that might just wake the duck.