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Join host Doug Hollinger, President of Concierge Commerce, as he asks industry insiders to share their insights, experience, and vision for where digital commerce is going – and how to get the most out of your ecommerce and digital marketing investments. Designed for digital and ecommerce professionals trying to keep up with trends while cutting through the noise in today’s increasingly complex market. Subscribe and leave us a review – we love to hear from you!

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    • Nachrichten

Join host Doug Hollinger, President of Concierge Commerce, as he asks industry insiders to share their insights, experience, and vision for where digital commerce is going – and how to get the most out of your ecommerce and digital marketing investments. Designed for digital and ecommerce professionals trying to keep up with trends while cutting through the noise in today’s increasingly complex market. Subscribe and leave us a review – we love to hear from you!

    Ep013: Daniel Vitiello of Cooklist on digital innovations in grocery + meal planning

    Ep013: Daniel Vitiello of Cooklist on digital innovations in grocery + meal planning

    Dallas-based Daniel Vitiello, along with his business partner, Brandon Warman, has founded two startups (so far), both in the food/grocery space. Daniel and I chat about lessons learned during the development and launch of Handground, their coffee grinder, and how their latest venture, mobile app Cooklist, may revolutionize both grocery shopping and meal planning while helping consumers eat healthier, spend less time shopping, and save money.
    In this episode, we discuss:
    How Daniel and Brandon got their start in business and as entrepreneurs, including launching a new manual coffee grinder, Handground (available via Amazon)
    Taking learnings from Handground, how Daniel and Brandon surveyed people passionate about cooking to test their initial ideas for a food/cooking app
    How joining the TechStars accelerator program in 2018 – including working with Target – helped drive the initial launch of the Cooklist mobile app
    Two recent developments that make an app like Cooklist possible:
    Grocery store loyalty program data being made available online
    Widespread availability of home delivery for groceries

    How Cooklist currently solves two primary pains:
    Figuring out what you can prepare using ingredients/products already on hand
    Tying selected recipes to your (online) shopping list, while accounting for what’s already in your fridge and pantry – and as a bonus, potentially comparing order prices across grocers (more retailers are being added later this year)

    How the just-released Cooklist meal planner feature recognizes that consumers don’t always cook “meals” but sometimes just heat up a frozen pizza or eat some yogurt
    Benefits to grocers, including (a) having customers who get more from their purchases and (b) reducing the friction involved in buying groceries and getting them home
    Grocers have been losing “stomach share” for many years

    Why Cooklist looks to avoid business models that profit primarily from selling consumer data, preferring to provide a valuable service they’re willing to pay for directly and maintaining trust
    What a future Cooklist – part personal chef and part omniscient planner/shopper – might look like
    What future innovation in this space is coming, including current pilots of in-home delivery of groceries

    • 53 Min.
    Ep012: Amanda Wolff of OneSpace on the evolving ecommerce model for CPGs

    Ep012: Amanda Wolff of OneSpace on the evolving ecommerce model for CPGs

    After a long career with Elsevier, Amanda Wolff is now the CMO for OneSpace, a tech startup that specializes in helping consumer packaged goods (CPG) companies improve product and content visibility on Amazon and similar online retailers. We chat about what’s happening in the CPG ecommerce space today and accelerating changes in how consumers shop for and buy these products online.
    In this episode, we discuss:
    How delivery services (e.g. Instacart) and click-n-collect capabilities are impacting fast-moving consumer goods like beverages
    Ways OneSpace works with clients to establish or evolve their ecommerce operations, ensuring they optimize their online content on a regular cadence
    Where your products sit on a “digital shelf” and their search rankings can change every day or even during a single day, requiring constant vigilance

    The process of optimizing product content and getting it out to retailers so it’s available for online shoppers
    In addition to its content distribution platform, OneSpace content creators actually develop rich product content or optimize baseline content available from manufacturers
    Traditional CPG content was pushed to consumers and is rather emotive and high level; however, online shoppers “pull” content using search, so content presented in search results needs to be more detailed and drive purchase

    Industry disruption caused with a move to sell directly to consumers online vs. going through the large retailers
    Much of this has been driven by industry upstarts, emerging digitally native vertical brands who use social commerce and influencers to tell their story directly to consumers and build demand outside of traditional retail channels
    How larger CPGs are using acquisitions to bolster their direct-to-consumer (D2C) offerings and skills

    Some dangers of working with large retailers, particularly Amazon, including retailer-owned white label products
    The importance of access to consumer data, including what they are searching for
    OneSpace leverages this type of search data to drive effective content creation

    Why optimizing your product content for voice search is now less of a concern than changes to retailer programs like Amazon Vendor Central and Seller Central
    How ecommerce teams in CPG companies can provide a more holistic view of the consumer for organizations which have traditionally been segmented by brand
    Why Amanda believes the coming year will bring more innovation with grocery and fast-moving product delivery options in North America, catching up with service levels already seen in the UK and Europe

    • 34 Min.
    Ep011: Sonal Puri of Webscale on actively managing your global cloud infrastructure

    Ep011: Sonal Puri of Webscale on actively managing your global cloud infrastructure

    CEO Sonal Puri of Webscale shares how her company helps B2C and B2B sellers of all sizes manage their cloud infrastructure globally, helping them take advantage of the cloud’s almost infinite scalability while optimizing costs, security, and performance.
    In this episode, we discuss:
    As a startup, how Webscale is disrupting the digital infrastructure space as “the digital cloud company” for more than 1000 online stores globally
    Webscale’s ability to manage applications in the public cloud on behalf of customers across all the “hyperscale” cloud providers, including Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), Alibaba Cloud, and others
    The company’s experience with online commerce is key to helping clients manage their infrastructure for maximum benefit with minimal cost

    Large hyperscale providers are providing very reliable, scalable cloud infrastructure/hosting on demand, while Webscale runs its own services on top:  security, predictive autoscaling, performance, caching, content optimization, bot management, etc.
    Webscale provides an easy-to-use interface/portal for customers
    It also ensures cloud computing consumption is always right-sized so customers don’t pay for more than they use

    Infrastructure as a commodity or utility, like electricity, allowing retailers/brands to pay only for what they need, when they need it
    How today’s technology and cloud offerings allow smaller retailers to access the same tools as leading global brands, leveling the playing field
    Why it makes sense to use a vendor like Webscale to manage your cloud infrastructure
    Migrating applications to the cloud from traditional hosting models can be confusing and challenging
    Costs start to add up quickly if you don’t manage your infrastructure actively
    Security concerns are only escalating and require constant monitoring
    24x7 global support includes expertise across multiple clouds

    Why even the data layer no longer presents scalability issues if the infrastructure is set up correctly, even for retailers who see 20x or 30x traffic spikes during peak seasons
    Migrating infrastructure to the cloud typically takes anywhere from 1-2 weeks up to 2 months, depending on complexity and the amount of testing required
    With good business requirements, Webscale quickly figures out the right solution using available providers

    Why Sonal believes the infrastructure market will undergo further commoditization and look more and more like a utility, with probably three hyperscale providers and perhaps a small group of very targeted cloud providers (e.g. a health cloud or database cloud)

    • 34 Min.
    Ep010: Raphael Neff of ChessHouse.com plus Akhilesh Srivastava and Vince Cavasin of Fenix Commerce on offering an Amazon-like shipping experience

    Ep010: Raphael Neff of ChessHouse.com plus Akhilesh Srivastava and Vince Cavasin of Fenix Commerce on offering an Amazon-like shipping experience

    This time I spoke with three commerce veterans who share their experience transforming how small- and medium-sized businesses offer an Amazon-like shipping/delivery experiences and compete with ecommerce giants:  Raphael Neff, owner of ChessHouse.com; Akhilesh Srivastava, founder and CEO of Fenix Commerce; and Vince Cavasin, head of marketing for Fenix.
    In this episode, we discuss:
    How Fenix “democratizes Amazon features for the masses” and helps mid-market retailers differentiate themselves with a better delivery and fulfillment experience
    Why delivery considerations/options should appear on product pages and not just in checkout, since delivery is a major purchase consideration
    ChessHouse.com has experienced a 37% improvement in conversion rate, much of which Raphael attributes to Fenix

    Overall, Fenix customers average:
    14% improvement in end-to-end conversion (shopper on product page who submits an order)
    38% improvement in cart abandonment rates
    21% increase in shipping revenue
    Large decrease in pre-purchase inquiries to customer service

    The importance of not only presenting enticing free shipping thresholds but also offering “reasonable” shipping upgrades for speedy service
    Up to 40% of retailers using Fenix see customers paying for Fenix-calculated, enhanced low-cost shipping, even when a free option is available
    A firm delivery date is attractive versus an ambiguous range (“5-7 business days”)
    Testing various price points – while also considering internal delivery costs – is key to finding the sweet spot with your customers

    How Fenix uses machine learning to augment data available from the retailer to determine the probability of shipping dates being accurate
    The retailer has control of many parameters, based on weather events and seasonality and similar factors
    It takes about 1 year of data to get accurate predictions

    Ways Fenix can provide additional data about actual performance, which often drives operational improvement and improves bottom-line results
    Why Fenix takes a consultative, collaborative approach with each retailer to ensure Fenix is leveraged for maximum impact

    • 46 Min.
    Ep009: Patrick Ezell of Bridgetown AI & Andrew Duffle of Data in the Raw on the New Data Economy

    Ep009: Patrick Ezell of Bridgetown AI & Andrew Duffle of Data in the Raw on the New Data Economy

    As data experts with both consulting and client-side experience, both Patrick Ezell of Bridgetown AI and Andrew Duffle of Data in the Raw are excited by how retailers and direct-to-consumer brands can leverage all the capabilities offered by Amazon Web Services (AWS) and Google and other emerging technologies to build a winning commerce strategy – if you embrace change and hire people passionate about data.
    In this episode, we discuss:
    The origins and focus of both Bridgetown AI and Data in the Raw, and how they differ from other offerings on the market
    Key evolutionary improvements for data from a digital commerce perspective
    Plummeting costs of data storage and compute with AWS and Google offerings
    Rising demands for online privacy and rollout of GDPR and similar laws/regulations
    Higher consumer expectations for a tailored and compelling online experience

    The need to invest in smart, passionate data science talent to maximize the effectiveness of today’s tools and data capabilities
    Finding/grooming data talent when you can’t afford, or find, PhD-level data scientists
    The necessity for all digital commerce professionals to become data conversant, if not data fluent

    Why it is imperative that brands (not platforms) own their own data
    Where automation can be applied using data and related tools
    Why, if you completed your last big BI initiative 5 years ago, you are now “generations” behind in what’s possible with data
    Why the near future promises:
    Massive growth in microservices, which will put pressure on expensive and monolithic legacy platforms as new, innovative players come to market
    That more companies will bring all data in-house as solutions scale quickly and more cheaply
    A more level data playing field, allowing smaller retailers to have the same insights and capabilities of the Fortune 100 enterprises

    • 46 Min.
    Ep008: Bart Mroz of SUMO Heavy on Helping Digital Commerce Teams Succeed

    Ep008: Bart Mroz of SUMO Heavy on Helping Digital Commerce Teams Succeed

    As the co-founder and CEO of SUMO Heavy Industries, a boutique digital commerce consultancy, Bart Mroz focuses on helping clients’ digital teams become more successful. He takes his coffee black.
    In this episode, we discuss:
    Bart’s 20-plus years in the commerce industry and the founding of SUMO Heavy
    SUMO Heavy's focus on emerging sellers (up to $25M annual revenues) and the enterprise space ($100M+) and the company’s intentionally limited number of clients
    How SUMO Heavy assesses what new clients need and roadmaps the work to come
    The current commerce environment and what retailers and brands need to compete and succeed (hint: it’s the consumer experience)
    The value and dangers of the overall transparency demanded by consumers today
    How the ecommerce platform space has evolved over the years, and how to think about current offerings (e.g. Shopify, Big Commerce, Workarea Commerce)
    The push towards microservices and why Bart expects even more commerce software options to hit the market in the next two years
    Whether retailers are moving more into “optimization mode” versus just implementing new, shiny solutions to solve their problems
    Why 2019 will be the year when retailers step back and find ways to work more efficiently and make ecommerce work better for the business – while some new commerce plays/models will come to market in the next wave of DNVB (digitally native vertical brand) innovation

    • 39 Min.

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