Ep 25: Cult Wines - wine investment masterclass The Premier Cru

Hugo and Ben welcome Tom Gearing, Co-Founder and CEO of ⁠Cult Wines⁠, onto the podcast. Cult Wines specialise in fine wine investment and combine a deep passion for wine with financial and technology expertise.

Their latest innovation is ⁠Cult X⁠, an app helping users to easily trade and invest in fine wine. They can now cater to both complete novices and to experienced wine investors. Look them up now!


Not only is Tom a wine investment guru, but he is also a media superstar having featured on The Apprentice. You can see highlights of his time on the show here - this is a "must" watch (after our podcast episode of course)!



In this episode we look at:


how Cult Wines was founded
what makes wine a great asset class
building the perfect wine investment portfolio



We also try 3 investment grade wines selected by Tom:


Bannockburn Chardonnay, Felton Road, 2022
Cuvée 910, Clos des Vignes du Maynes, 2019
Les Suchots, Vosne Romanée, Domaine Grivot, 2009



In big news, The Premier Cru is also launching a Substack account, where we will be connecting you with our guests and developing our community. Expect wine recommendations, recipes from chefs and much more! Our first articles will be dropping this week, showing you the best performing investment wines released since 2000! Subscribe to hear more...



You can also follow @The_Premier_Cru on socials to keep up to date with future episodes and behind the scenes snippets.