Fashion Your Seatbelt Jessica Michault

Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions.

Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G.

The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be.

I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing.

This interview took place in June 2021

I don’t think I have ever been as nervous about interviewing someone in my entire career as I was when my former boss and colleague Suzy Menkes agreed to speak with me for this podcast. I worked side by side with Suzy for 16 years at the International Herald Tribune, which is now known as the International New York Times. Over that period she mentored me, encouraged me and guided me. Shaping my career as I moved from her assistant to fashion writer and finally the Online Style Editor of the IHT.

During our time together we experienced so many amazing fashion moments, from the John Galliano, Alexander McQueen and Marc Jacob eras at Dior, Givenchy and Louis Vuitton, respectively, to watching first-hand the rise of LVMH, Gucci Group, Kering and the whole transformation of the fashion industry from artform to billion-dollar luxury business. Not to mention witnessing the debuts of iconic designers like Nicolas Ghesquière, Alber Elbaz, Phoebe Philo, Tom Ford, Stella McCartney, Alessandro Michele, Riccardo Tisci, Maria Grazia Chiuri, Pierpaolo Piccioli and the list goes on.

Suzy’s career as a fashion critic spans close to 60 years, starting with her college days at Cambridge where she was the first female editor of the university newspaper. But even before that, as a teenager, she moved to Paris to study at the fashion school that is now known as ESMOD. So her love of fashion as a visual expression of self and society runs very deep indeed. She started her true calling as a fashion journalist at the age of 24. Working under the watchful eye of Charles Wintour, the father of Anna Wintour, who would be an early mentor for Suzy.

But Suzy came into full bloom as one of the most respected fashion critics in the world during her 26-year tenure at the International Herald Tribune. Her words were read in the pages of the daily newspaper by hundreds of thousands of readers around the world and eventually by millions once the internet was born. An audience that only expanded with the advent of social media and her turn as Condé Nast’s International Vogue Editor, which saw her words being translated into different languages and her reviews posted on all of the international Vogue websites. She also was the mastermind behind the idea of the modern luxury conference, events that are now commonplace but were brought into being at the IHT, and later continued at Vogue, under her guidance.

Suzy is renowned for her honest, fair and insightful writing, and her ability to put fashion into the context of a wider global narrative. Today she runs her own very successful podcast called Creative Conversations with Suzy Menkes, where she continues to interview the leading movers and shakers within the fashion industry. She is still asking the questions every fashion lover wants to know the answers to, but now I am lucky enough to be able to turn the tables on her a bit and ask her a few questions of my own.

From the moment Alexandra Van Houtte first told me about her newly launched platform in 2016, describing it as Google for fashion, I knew she was onto something. Since then TagWalk, the website she founded and is the CEO of, has grown by leaps and bounds and has become a linchpin platform for anyone working in the fashion industry.

It is the first runway image keyword search engine in existence. In a nutshell, the former stylist’s assistant created a site that, in just a few simple clicks, makes it possible for stylists to whittle down their sartorial selections for fashion shoots or mood boards from the thousands of catwalk images, lookbooks, and street style shots taken every season. It is also the perfect tool for fashion journalists and editors who are obliged to cull together images for those never-ending “top trend” texts, as the platform allows users to search for images by keyword, colour, season, brand, and more. Tagwalk also offers a variety of features that make it easy to save, share, and organize images.

In addition to its popularity with fashion professionals, Tagwalk’s democratic nature has made it a widespread tool for your average fashionista. As it allows visitors to the site the chance to explore the latest trends, discover new designers, find inspiration for their own personal style and create seasonal wish lists of the key pieces she wants to invest in.

My conversation with Alexandra really gets into the nitty-gritty of what it takes to get a start-up off the ground, how best to bring on investors and what skill sets a successful leader needs. As always Alexandra is honest and open with her answers, not pulling any punches when it comes to the hard questions about revenue streams, scaling her business and her hiring practices. I came away from our in-depth chat feeling inspired, energized and ready to take on the world.

This interview took place in May 2021

Talk about an inspirational story. Paula Wallace, the president and founder of the Savannah College of Art and Design, better known as SCAD had a singular vision back in September of 1978, To create a world-class art and design college that would prepare students for a global workforce.

Under her leadership, SCAD has grown from a small art school with 150 students to a global university that spans three campuses around the world with thousands of students enrolled. Over the years it also became recognised as one of the most respected art and design schools, thanks in no small part to President Wallace, who has been the driving force behind its success for 45 years and today is one of the longest-serving women presidents in the history of U.S. higher education.

After speaking with president Wallace – and reading her charming book "The Bee and the Acorn" – which recounts the origins story of SCAD, the things that stand out about her are her drive, her sense of curiously, and her overarching desire to make sure her students are at the forefront of creative innovation.

She is forever looking for ways for SCAD students, faculty and alumni to connect, collaborate and share their unique knowledge and perspectives. And president Wallace clearly believes that creativity is essential not only for economic growth, but also that artists and designers play a vital role in shaping the world.

This interview was recorded in May of 2022.

Fashion entrepreneur Anine Bing is a very savvy business woman who knows how to seize her moment. An early adapter to the social media space, Anine, who is a former model and blogger, was one of the first to translate her online following into a successful fashion brand business.

She launched her signature line back in 2012 out of the garage in her home in California. Her collection of chic staple pieces, inspired by her Scandinavian heritage and the casual cool of her Los Angeles home base, were an instant hit. Her “online first” business model, leveraging social media to market and promote her pieces was a new strategy at the time she launched. But today it's a formula that many are emulating.

She reverse-engineered her success, starting from the digital space and then moving into the more traditional brick-and-mortar arena. Because today, Anine is sitting on the top of a wardrobe essentials empire. Not only is her collection sold in more than 350 stores globally, she also has over 15 stores located around the world. And Anine continues to expand. She has moved into childrenswear and has launched a successful line of perfumes, not to mention sunglasses, shoes, bags, lingerie, and jewelry.

I sat down with Anine in her stylish stand-alone store in the heart of Paris to discuss her impressive success story. I was curious to learn more about a woman who was able to translate her love of timeless style and relaxed elegance into a brand that is helping legions of women look picture perfect for their selfies.

Kaat Debo is the Director and Chief Curator of Antwerp’s famed ModeMuseum fashion museum, better known as the MoMu; a museum that has spent the last three years under renovation. But now, after years of waiting, Kaat is able to reintroduce the world to her second home. A museum with over 35,000 pieces of Belgian fashion in its archives and a unique history that celebrates sartorial storytellers who have helped the world see fashion from new and unexpected angles.

But while the MoMu is all about helping the larger world understand the different aspects and influences of the fashion universe, Kaat herself hasn’t been one to share her story much with the public. There is very little information about her online, other than the broad brushstroke that tell us that she studied literature and philosophy in school, that she first joined MoMu as a curator in 2001, she spent a couple of years as the editor-in-chief of A Magazine and then in 2009 took up her top spot position as the director of the MoMu.

So I was excited to have an in depth chat with Kaat about what it takes to be a curator, especially one working in the rather new field of fashion curation. I looked forward to learning how her studies, her childhood and her mentors throughout her career shaped her world view and her collaborative nature. And I was interested to hear all about the rebirth of MoMu and how she is planning to make this museum so much more than a shire for clothes; but rather a living, breathing part of the Antwerp cultural community that interacts with the city that surrounds it and helps to nurture fashion lovers of the future.