9 Min.
How the owners of Grand Theft Auto communicate sustainability The Sustainability Communicator
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- Marketing
The video game industry is just now “pressing start” on corporate sustainability. With comparatively low levels of resource intensity and often complex chains of custody and responsibility for social and environmental impacts, many video game makers are just now figuring out their sustainability strategies. Even still, communicating sustainability in this sector faces its own challenges and opportunities. To better understand how the video game industry is approaching sustainability storytelling, Mike connected with Neil Patel, Senior Director of Sustainability at Take Two Interactive Software — owner of Rockstar Games, which produces the popular Grand Theft Auto Franchise.
The video game industry is just now “pressing start” on corporate sustainability. With comparatively low levels of resource intensity and often complex chains of custody and responsibility for social and environmental impacts, many video game makers are just now figuring out their sustainability strategies. Even still, communicating sustainability in this sector faces its own challenges and opportunities. To better understand how the video game industry is approaching sustainability storytelling, Mike connected with Neil Patel, Senior Director of Sustainability at Take Two Interactive Software — owner of Rockstar Games, which produces the popular Grand Theft Auto Franchise.
9 Min.