After years of working in the fashion industry, Emma Grede felt exhausted by the lack of diversity on runways, in ads, and behind the scenes. When she had the brilliant idea for Good American, a size-inclusive fashion brand, she brought her pitch directly to Khloe Kardashian, who shared in her desire to truly diversify the fashion world and mediascape. In 2016, they launched their brand with a wide array of sizes, and have continued to put their money where their morals are with diverse campaigns. This week on Girlboss Radio, Grede talks about creating the pitch that changed her life, the future of the fashion industry, and scaling a company while keeping her values at the heart of it all.
To shop Good American, go to: https://www.goodamerican.com/
To keep up with Emma, follow her at: https://www.instagram.com/emmagrede/