ICC Trading Thoughts With Karima-Catherine Goundiam, founder B2beeMatch ICCWBO

ICC sat down with Karima-Catherine Goundiam, the founder of B2bee Match to discuss her background as an entrepreneur and how business leaders and policymakers can enable SMEs with the tools and resources that they need to digitise their operations. B2bee Match is one of the official partners of ICC's Centre of Entreprenuership and will contribute to ICC's objective of digitsing 5 million SMEs in Africa.