Lessons of a Lashpreneur Tara Walsh, The Lashpreneur

Hey Lashpreneurs! This week's episode is something special — I'm sharing a glimpse into one of our coaching sessions within the Society Xcelerator. And if you aren’t familiar yet, this program is where we teach our members how to hire legally and profitably.
In this specific coaching call, we went through a mindset shift around fears associated with hiring. It's a topic that's incredibly relevant both when it comes to building your team and in running your business overall, and so I'd like to share this with you!!
I'm sooo excited to share this transformative conversation that’s all about addressing fears, shifting mindsets, and empowering you to navigate the challenges of entrepreneurship with confidence.
And in this program, we're all about getting intentional with our decisions by diving deep into our financials and understanding the data behind our businesses. Because let's face it, we're not moving forward with just emotions — we're using the data to drive our success. 😉
If you are interested in hiring or thinking about hiring and you want to know what you need to know before hiring, grab my top 10 questions to ask before your first hire guide! Just go to thelashpreneur.com/expand.
Also, feel free to DM me 'hire' on Instagram, and we can discuss your hiring plans or any challenges you're facing with hiring.

Are you thinking about expanding your team or hiring your first team member but not sure where to start? Well, you're in luck! This episode's here to guide you through the hiring maze with ease. 😌
We talk about the pitfalls of traditional hiring practices and the right approach to hiring to really identify the right fit for your business.
Learn about the legalities, why lengthy in-person interviews may be counterproductive, how to streamline your hiring process without compromising on quality, job offer AND key questions to ask yourself before making your next hire, ensuring a seamless fit for your team and business goals and needs.
I’ll walk you through everything you need to know!
🌐 Grab your Top 10 Questions to Ask Before Your First Hire guide 👉🏽 thelashpreneur.com/expand
🌐 Register for my Know Your Numbers Masterclass to know if your business is PROFITABLE and how you can INCREASE your profitability 👉🏽  thelashpreneur.com/knowyournumbers
Feel free to reach out with any questions or podcast topic suggestions! (I’m always in my DMs 😜) And If you are planning to hire a team but need support so you can do it the RIGHT WAY — DM me #hire on instagram @thelashpreneur
ALSO, don’t forget to follow @lessonsofalashpreneur for more podcast content and mindset tips. 🫡

Hey Lashpreneurs! Today's episode is all about keeping your finances in check and making sure you're not leaving money on the table. 💸 
We're getting into accounting and why it's important to have a solid understanding of where your money is coming from and where it's going.
Streamlining your financial processes and having a crystal-clear system for tracking income and expenses can completely transform how you manage your business. AND with accurate financial data at your fingertips helps you make smarter decisions about pricing, budgeting, and growth strategies. 
Basically, you're setting your business up for ✨ success ✨, allowing you to focus on what truly matters – growing and thriving in your industry. 
I’ll also talk about how booking software integrated with payment processors can make your life a whole lot easier and save you from the headache of manual bookkeeping. Because let's face it, overcomplicating things can be a nightmare for your bottom line. 🫣
Curious to know if your business is profitable and how you can increase your profitability? Be sure to register here 👉🏽 thelashpreneur.com/knowyournumbers 

In episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business.
You need to prioritize profitability over popularity. 
You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media
If you are constantly concerned about your number of followers more than the quality of your posts – then you have got things backwards.
So I wanted to bring back an episode from 2019 that I've referenced at least 10+ times in the last few weeks that some of you may never have heard so you can start to really understand how to start attracting actual clients to your business using Instagram.
 
In this week’s episode I’m going to talk to you about:
What big mistakes you are making in your social media marketing
How to maximize your exposure and your effort
And, how to get clients off your app and into your business
  To do all this – you need to start with an INSTAGRAM CLEANSE!!!
 
But I’ve finally reached 1,000 followers, why would I do an Instagram cleanse??!
I can practically hear you crying this from reading the title of this episode alone.
But it’s okay, I’ll explain all. Get ready, because in this episode of Lessons of a Lashpreneur I’m going to get REAL honest about how an Instagram cleanse is essential for the growth of your business.
 
Why do I need an Instagram cleanse? If they are not a potential customer of yours – or they’re a dude! Or a bunch of tweezer manufacturers…or anyone who is NEVER going to be your customer, then they are not helping you extend your reach or purchase from you.
So, if you have 1,000 or 2,000, 8,000 followers and you own a solo brick and mortar business – you have a lot of clicking ahead of you.
 
If they are never going to be your customer – then ELIMINATE them.  
You’ve got to get real. It’s no longer social media for your personal use. We want to get our marketing in front of the right people. All these fake followers, tweezer manufacturers, lash brands are all people getting in the way of people who would actually want to become a customer of yours.
 
I don’t care about popularity, I don’t care about numbers and I hope you don’t either.  
If you’ve gone from 1,000 followers to 100 followers because of this cleanse, then you now have 100 potential clients that your posts are more likely to show up in their feeds. Not those 1,000 people who have no interest in your business.
That does nothing to grow your business and it wastes your time. So stop wasting your valuable time coming up with posts, editing photos, crafting captions, getting the right hashtags, to then have nobody see your posts!  That’s because the only people that like your posts are other industry professionals, lash brands and beauty industry. And, that does NOTHING to grow your business.
You all DM me and say that social media doesn’t work. Well if I go into your social media account and the first thing I find is industry pros, or anything that says, lash, hair or make-up in the name, then I know you are not targeting the right followers – and that is why your social media is not working.
 
It doesn’t matter who you follow. It’s about who follows you.  
How does the Instagram algorithm actually work? Instagram sends out your post to a test section of your followers. If that test sample shows that people engaged with your post, then the algorithm will send it out to another test section of your audience. The more valuable it is, the more likely it is to show up in more of your followers’ feed. If that test section doesn’t engage, then it won’t get sent out to more people.
 
Instagram works off engagement.  
If you spend longer in the app you are going to get more exposure to ad

Welcome back to another thrilling episode! 👋🏼 This time, I'm joined by our incredible business coaches, Coach Victoria and Coach Danielle, and let me tell you, we've got quite the lineup for you today! 
We're digging into their journey to coaching in our programs, how our coaching is very different from other business coaches', giving you a sneak peek into what really goes down during our retreats and sooo much more.
We are here not only to dish out strategies but also to help you overcome those tricky mindset obstacles that can hold you back. We're all about creating a safe space where you can be authentically you, free from judgment, and full of support and growth. 🫶🏽💕✨
So if you’re interested to know more about Momentum Mastermind — our highest level of support and coaching — you can apply for the program and jump on a call with me to learn how this can transform your team and your business 👉🏽 www.thelashpreneur.com/mastermind
💌 Applications close March 25th for this next round of enrollment! If you have any questions, you can always hit me up in the DMs @thelashpreneur!
 

This week, we've got a special guest, Megan Leger from Southern Lash Co. and a member of my business coaching program, Society Xcelerator! She's dropping some real talk about hiring the right way — no more just bringing in pals or fam. Sound familiar? We've all been there! 👀
We dive into the nitty-gritty of setting clear professional boundaries,  pointing out that personal connections don't always translate well into a work environment. 🤷🏼‍♀️ 
Megan opens up about her quest to find the perfect coach for her beauty business, highlighting the game-changing impact of having someone who truly understands the industry.
Listen to her share how these made achieving work-life balance easier for her!
If you're nodding along and dreaming of that work-life balance, just like Megan, and been wanting to build a team — hit me up on Instagram at @thelashpreneur with #hire, and I’ll spill more details about this program! 🤗
And Psst! Applications for Momentum Mastermind are open until March 29th! This is our highest level of support and coaching for building out a kickass team and stopping trading YOUR time for money and start growing your business without growing your time spent in it! Learn more about this program and apply here: www.thelashpreneur.com/mastermind