Name Brands Podcast CBS Local

Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?
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Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.  
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Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?
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Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty.  In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?
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How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.
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How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.
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