Online Marketing Made Easy with Amy Porterfield Amy Porterfield

A simple strategy for remembering what you’re working toward in 2024!

Have you ever heard of selecting a personal word of the year? It's like having a roadmap to steer you through your year. Maybe you've even tried it yourself, with words like fitness, peace, or relationships. But, my friend, have you ever considered choosing a word of the year for your business? 
Last year, I did this exercise with my team, and it completely transformed the way I see my business. I'm telling you – this word became our guiding light and played a massive role in helping us achieve one of our best years ever! And since every year is unique, we took the opportunity to choose a different word that aligns with our specific goals for this year. 
But enough about my business! In this episode, I'm here for YOU. I reveal my top tips, tricks, and strategies to help you dial in on your goals for 2024 and choose a word of the year that aligns with your big dreams. It's time to push the boundaries of what you thought was possible for your business and get crystal clear on what's in store for you! 

Today, you’ll hear all about:  


3:10: Why ‘unreasonable’ was my company’s word of the year in 2023

7:15: How my team chose our word for 2024


9:54: Three tips for deciding on the word of the year for YOUR business 


12:45: A fun and tangible strategy for always remembering who you are and what you’re working towards



Listen and pick your word of the year now! And don't forget to drop me a line on Instagram to make it official. 

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"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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How my exclusive Momentum membership has scaled my business and upleveled my community. 

Today's episode is very close to my heart because I’m sharing something with you that has had a massive impact on scaling my business: my exclusive membership program called Momentum. I'm super excited to give you a sneak peek into this fantastic community!
If you didn't know about my membership program before, don't worry! It's probably because it's reserved for students of Digital Course Academy. So, in this episode, I want to lift the curtain and share the details about this incredible membership with ALL of you. Since its launch in 2019, we've been working so hard to fine-tune and perfect the program, ensuring our members receive the best possible content and support.
Now, some of you might be thinking that memberships sound too complicated or too advanced for your community, but trust me, they will work wonders for your business no matter where you are in your entrepreneurial journey. And even if you're not quite ready to start your own membership program, keep this information in mind for later – it will come in handy sooner than you think!
To give you a complete picture of what makes Momentum so special, I've enlisted the help of my fabulous team. You'll hear insights on everything from cultivating our friendly community to our content delivery methods and how we’ve overcome every challenge. 

Today, I cover:

5:50: Front end memberships vs. back end memberships


9:40: Behind-the-scenes of my Momentum membership community  


13:20: How Momentum is organized within our membership hub


16:28: The 4 deliverables we roll out every month without overwhelming our members

23:29: Why it's possible to create and sell a memberships even with a small team or no team at all 


28:07: Strategies for creating a supportive community with empowered members 


32:44: Tips and tricks for keeping your retention rate high 


37:15: The most common challenges we’ve faced and how my team overcame them



Listen in if you're curious about how memberships work or thinking about starting your own! This episode is packed with value that you won't want to miss. 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione.

My friend, my guest today has built an amazing six-figure business working just four days a week with no ads or staff outside of a virtual assistant. I know, it sounds too good to be true! But lucky for you he's here to share all the secrets of how you can do the same. 
I’m thrilled to welcome my long-time friend, brilliant speaker, and speech coach extraordinaire, Mike Pacchione! Mike helps executives, athletes, and entrepreneurs just like you deliver top-notch presentations that leave audiences wanting more. Trust me – this guy knows his stuff! 
Mike is so good that I hired him two years in a row for some of my biggest presentations. Not only were they extremely successful, but he helped me so feel confident in front of all of those people! 
In this episode, Mike shares his expert wisdom on public speaking that will translate perfectly into your online webinars, courses, masterclasses, and even on stage! Plus, he opens up about his transition from a 9-5 employee to a successful entrepreneur. If you've been questioning taking the leap into full-time entrepreneurship, Mike's story will have you ready to jump! Check out his website for some awesome freebies!

Today, we discuss: 

5:48: Mike’s fascinating transition from his corporate job into entrepreneurship 


16:33: How Mike overcame his entrepreneurial imposter syndrome and overwhelm


23:33: Brilliant strategies for avoiding burnout or overwork while still meeting client expectations 


30:31: Tips for crafting irresistible lead magnets and freebies to grow (and keep!) your email list


36:15: Expert advice for speaking on stage 



Listen in, get ready to take some notes, and learn from the best of the best. Believe me, this episode is jam-packed with entrepreneurial gold!  

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Standing out in the online marketing world by adapting to the trends and innovating your launch process!

I have some super exciting news to share with you today (drum roll please)! I'm thrilled to announce that I've created a brand new department at my company! I genuinely believe this department will be a total game-changer for my students, the collaboration within my teams, and streamlining content creation. 
Now, you may be wondering why YOU should care about the inner workings of MY business. Here's the thing – I always find so much value in learning how other people have built and structured their businesses, especially as online business owners with remote teams. 
That's why, in this episode, I pull back the curtain on the structure of my teams and departments so that you can apply what I've learned to your own business. My friend, I want you to have teams that not only help you scale but are also an incredibly valuable asset to your students! 
Even if you're just starting your entrepreneurship journey or running a one-person show, I still want you to tune into this episode! It's always a brilliant idea to look ahead and visualize what's possible for you. Trust me – building out your teams is not as far away as it may seem! And if you're looking to restructure your teams, this will be just what you need to hear. 

Today, I share:  

4:00 A behind the scenes of my teams and departments 

6:12 Why I decided to combine my content and community departments 


11:53 Advice for building a team that will best support your students 


13:58 How to be more intentional and mindful with your team structures



Listen in and start to apply these tips and tricks to your company and community. I’ll be cheering you on as your business takes to greater heights! 

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Here’s how Harley Jordan gained over 30,000 new email list subscribers with just three Instagram reels.

My friend, buckle up because today's episode is completely impromptu and a bit out of the box! When I heard there was a woman who managed to gain over 30,000 email list subscribers with just THREE Instagram reels (seriously…can you believe it?!) – I couldn't wait one more minute to pick her brain! 
In this episode, I chat with my new friend and incredible social media strategist, Harley Jordan, as she shares all the juicy details about how she came up with this genius idea and the steps she took to make it happen. 
But that's not all! Harley also highlights her top social media strategies for growing your business online, how she deals with negative comments, and the secrets of staying motivated and resilient towards your goals. Harley is a true inspiration and a refreshing rule-breaker, so trust me – you won't want to miss our unbelievably valuable conversation! 

Today, you’ll hear about: 

6:33: Harley’s background as a social media strategist 


8:15: Why Harley decided to make her quiz and how she launched it


15:24: Exactly how Harley’s Instagram reels went insanely viral 


21:30: Advice for managing negative comments and misunderstandings


24:46: How to leverage a quiz to sell your offer and build your email list


33:04: Tips for optimizing and embracing your social media presence 


35:16: Simple strategies for crafting the perfect Instagram reel and staying ahead of trends


39:49: Why quizzes are so effective for scaling your business 



Listen in and head over to Harley’s quiz now! 

Harley's Website


Harley's Instagram


Harley's 🦊🐈‍⬛🐰🦌♥️ Insta Reels (DM "Quiz")



Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Standing out in the online marketing world by adapting to the trends and innovating your launch process!

My friend, I totally understand how hard you’re working to stand out in the marketing world – it has become an incredibly challenging task! I'm lucky enough to have a fabulous marketing team behind me that constantly encourages me to experiment with new strategies and trends when it comes time to launch my programs. 
Now, I know you're asking yourself, "Amy, what if I don't have an entire marketing team?" Don't worry! Today, I'm lifting the curtain on how my team and I navigate the ever-evolving marketing trends without feeling overwhelmed or distracted. We've found that staying up-to-date with trends is all about finding a balance between being flexible enough to adapt and innovate, yet staying grounded in those core strategies that always work. 
So, in this episode, I share the top four strategies my marketing team uses to continue to test and improve our methods in alignment with what's happening in the industry. The best part? These strategies are (as always) tried, proven successful, and completely applicable to small businesses and solopreneurs. Believe me – this episode is jam packed with value no matter where you are in your journey! 

Today, you’ll hear about 

4:31: Why mastering data driven refinement will increase your creativity


10:11: Strategies for gathering data as a small business or solopreneur 


11:48: Our secret to success “rinse and repeat” method 


15:33: How to use a high converting webinar as a sales vehicle 

21:02: Tools to simplify your launch process


25:08: Breaking down our 360 marketing mindset 


28:53: Tips and tricks for optimizing your off-season 



Listen in, pick a strategy (or all four!), and put it into action TODAY. Your business is just waiting to thrive, and I promise this is your golden ticket to success.

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!